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Programmatic Manager

KinessoNew York, New York, United States
On-site Full-time $90K/yr - $95K/yr

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Experience Level

Manager

Qualifications

Successful candidates will possess a robust understanding of programmatic media, audience analytics, and performance marketing principles. Strong leadership and communication skills are essential, as is the ability to work collaboratively in a fast-paced environment. Experience with data-driven decision making and optimization strategies is highly valued.

About the job

KINESSO is a cutting-edge performance marketing agency dedicated to driving measurable growth for our agency partners and clients. We transform actions into outcomes, harnessing our advanced capabilities in optimization, analytics, artificial intelligence, and experimentation. KINESSO unifies the strengths of the former Matterkind, Reprise, and Kinesso to create the industry's most powerful delivery engine. Our extensive services encompass performance marketing, data, and technology solutions, built on a profound understanding of consumer behavior. We provide a comprehensive planning and optimization engine, delivering data-driven strategies for social platforms, actionable growth in e-commerce, and tailored marketplaces that meet each client's unique requirements. With over 6,000 employees across more than 60 countries, we invite you to learn more at www. KINESSO.com.

Position Overview

As a Programmatic Manager, you will be a strategic partner focused on delivering shared outcomes and fostering lifetime customer value across addressable media. Your role involves developing and implementing successful media programs through comprehensive addressable planning and total path optimization across all channels. You will provide guidance on audience strategies, optimization techniques, and campaign architecture, while also leading initiatives to expand client relationships and revenue opportunities. Additionally, you will produce key reports necessary for monitoring campaign performance.

Responsibilities

  • Manage the execution and daily oversight of client assignments rooted in specialized knowledge.
  • Direct vendor strategies, leveraging industry insight to identify key partners.
  • Approve vendor selections and scopes, coordinating with campaign management and internal teams to ensure client satisfaction.
  • Facilitate training on planning and audience reporting, research tools, and the development of writing and presentation skills.
  • Identify and implement new audience-based addressable solutions to drive business growth.
  • Supervise a team, providing guidance on performance, coordinating activities, and ensuring quality of work.
  • Analyze information to address ongoing or complex challenges effectively.

About Kinesso

KINESSO is at the forefront of performance marketing, leveraging advanced technology and deep consumer insights to deliver unparalleled growth solutions for clients worldwide. Our integrated approach combines data, technology, and innovative strategies to ensure our clients achieve their marketing objectives effectively.

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