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Programmatic Activation Manager

WPP MediaLondon, United Kingdom
On-site Full-time

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Experience Level

Manager

Qualifications

Key Responsibilities:Campaign Autonomy and Ownership:Manage the entire lifecycle of campaign management for a diverse client portfolio. Serve as the final approval authority for all campaigns initiated by the team. Develop and implement the testing strategy for the team’s campaigns. Strategic Input:Contribute to forecasting and provide technical recommendations to meet campaign objectives. Assist Solutions Planning with strategic insights to enhance campaign effectiveness.

About the job

About WPP Media

WPP is the trusted growth partner for the world’s leading brands, leveraging exceptional talent, reliable data and intelligence, and world-class partnerships through our pioneering marketing platform, WPP Open. We empower clients to navigate change, seize opportunities, and achieve transformative growth.

As WPP's AI-driven media operating unit, WPP Media integrates media, data, and partnerships to deliver personalized creative solutions at scale. Through WPP Open and powered by Open Intelligence, our clients gain clear insights into the impact of their media investments.

To learn more, visit wppmedia.com.

Role Summary and Impact

The Programmatic Activation Manager is a key player in the WPP Media Solutions activation team, dedicated to ensuring exceptional service in programmatic campaign activation across various channels including CTV, Audio, Online Video, DOOH, and display. This role involves the comprehensive management of a particular segment of WPP agency operations. Working closely with the Activation Associate Director, the manager will strive to meet business goals, optimize best practices, and lead a team of both onshore and offshore programmatic activation specialists committed to meeting our clients' expectations.

About WPP Media

WPP Media is WPP's global media collective, dedicated to harnessing the omnipresence of media to create infinite growth opportunities. By integrating the finest platforms, talent, and partnerships, we are committed to driving creative transformations that benefit our people, planet, clients, and communities.

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