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Programmatic Account Manager

WPP MediaLondon, United Kingdom
On-site Full-time

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Experience Level

Manager

Qualifications

Strong analytical skills with experience in programmatic media buying. Proficiency in data analysis and interpretation, with a keen eye for detail. Excellent communication skills to collaborate effectively with teams and clients. Ability to thrive in a fast-paced, dynamic environment.

About the job

About WPP Media

WPP is a pioneer in creative transformation, utilizing the power of creativity to build sustainable futures for our people, planet, clients, and communities. Discover more at wpp.com.

WPP Media is the global media collective of WPP. In a landscape where media is omnipresent, we unite the best platforms, talent, and partnerships to unlock limitless growth opportunities. For further details, please visit wppmedia.com.

About EssenceMediacom: A Premier WPP Media Brand

EssenceMediacom represents a new generation of media agencies. Grounded in analytics and insights, driven by data and technology, we unlock the power of media and creativity to foster breakthroughs for the world’s most esteemed brands. We assist clients in navigating the complexities of modern marketing, revealing the insights necessary for brands to engage effectively with consumers. Designed for the evolving communications economy, we are committed to testing and learning at scale while adapting to the ever-changing landscape.

Role Summary and Impact

The Programmatic Account Manager will be responsible for planning and executing programmatic media strategies with precision. Leveraging extensive platform expertise and strategic audience data utilization, you will harness cutting-edge technology (secured through collaborative supplier partnerships) to enable personalized communication with our target audience. Your role will include ensuring ongoing optimization and timely adjustments to campaigns, consistently seeking opportunities to enhance performance. Additional responsibilities include compiling spending forecasts, creating, and monitoring campaigns to meet established targets.

About WPP Media

WPP Media is at the forefront of media innovation, integrating creativity and technology to redefine advertising and media strategies for clients worldwide.

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