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Programmatic Account Executive

WPP MediaLondon, United Kingdom
On-site Full-time

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Experience Level

Experience

Qualifications

Proven experience in programmatic advertising and DSP implementations. Strong analytical skills for campaign performance evaluation and optimization. Ability to work collaboratively in a fast-paced environment. Excellent communication and leadership skills.

About the job

About WPP Media

WPP stands as the trusted growth partner for some of the world’s leading brands. By harnessing exceptional talent, reliable data, and strategic partnerships, all unified by our innovative marketing platform, WPP Open, we empower clients to navigate change, seize opportunities, and achieve transformative growth.

WPP Media serves as WPP's AI-driven media operating unit, integrating media, data, and partnerships to facilitate creative personalization at scale. Through WPP Open and powered by Open Intelligence, clients gain visibility into the effectiveness of their media investments.

For further insights, visit wppmedia.com.

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom represents a new breed of media agency. Grounded in analytics and insights, and bolstered by data and technology, we believe in the transformative power of media and creativity to fuel breakthroughs for the world’s premier brands. We assist clients in understanding the complexities of modern marketing and uncover the innovations necessary to engage their consumers effectively. Our structure is designed for the new communications economy—built on data and technology, focused on people and algorithms, and adaptable to diverse perspectives, enabling us to test and learn at scale.

Role Summary and Impact

The Programmatic Executive will possess comprehensive knowledge and experience in Programmatic and Demand-Side Platform (DSP) implementations. This role is pivotal in delivering excellence in campaign activation, overseeing day-to-day management of campaigns across the ITV account. The primary DSPs utilized include DV360, Xandr, The Trade Desk, Quantcast (Q4M), and Amazon (APP), managing a variety of display and video formats.

Your responsibilities will include ensuring continuous optimization and seeking opportunities to enhance campaign performance.

About WPP Media

WPP Media is WPP’s global media collective, uniting the best platforms, talent, and partners to create boundless opportunities for growth in a media-saturated world.

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