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Product & Segment Marketing Manager - Insurance

SeekNowLouisville, KY, US
Remote Full-time

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Experience Level

Manager

Qualifications

The ideal candidate will possess a strong background in marketing within the insurance sector, with proven experience in developing and executing successful go-to-market strategies. A Bachelor's degree in Marketing, Business, or a related field is preferred. Excellent analytical and communication skills are essential, along with the ability to work collaboratively across departments. Experience with digital marketing tools and AI-driven content development is a plus.

About the job

At SeekNow, we are revolutionizing the way insurance carriers view, evaluate, and utilize property data. As we broaden our technology and service offerings, we are in search of a Product & Segment Marketing Manager - Insurance to spearhead the go-to-market strategy and execution for our most significant and strategic vertical.

This is a dynamically impactful role in a fast-paced environment. You will be responsible for defining the strategy, positioning, and marketing execution for the insurance sector, turning our capabilities into clear and distinctive value for carriers and adjusters. Your ability to act swiftly, think commercially, and deliver results quickly will be critical in staying ahead of the market and our competitors.

Key Responsibilities

Strategy & Market Leadership

  • Oversee the comprehensive marketing strategy for the Insurance vertical, encompassing market positioning, differentiation, campaign activation, and enablement.
  • Convert intricate product and service offerings into concise and compelling value propositions that resonate with carriers, adjusters, and claims leaders.
  • Conduct competitive intelligence and market analysis; distill insights into actionable strategies for Product, Sales, and the Executive team.
  • Engage in ongoing market research to pinpoint trends, emerging needs, and innovation opportunities; integrate insights into product roadmaps and GTM planning.
  • Facilitate Product Advisory Groups with carrier executives and adjusters to validate new offerings and enhance strategic partnerships.

Differentiation & Thought Leadership

  • Craft and own narratives that distinctly articulate SeekNow’s competitive edge as the premier Property Intelligence Platform for insurers.
  • Collaborate with the Content & Thought Leadership Specialist to create compelling case studies, whitepapers, and thought pieces that bolster our industry leadership.
  • Champion the development of The SeekNow Way—standards and best practices that will shape the future of property intelligence and claims innovation.

Content Development

  • Produce high-quality marketing materials from inception to completion, including case studies, whitepapers, blogs, webinars, and executive presentations.
  • Leverage AI tools to expedite research, writing, and revisions—delivering professional-quality content swiftly and at scale.
  • Work in tandem with design and branding teams to ensure all content aligns with SeekNow’s standards for clarity and credibility.

Campaign Orchestration & Collaboration

  • Collaborate closely with Marketing Operations, Demand Generation, Customer Marketing, and Field Marketing to implement comprehensive campaigns that drive results.

About SeekNow

SeekNow is at the forefront of transforming property data management for insurance carriers, enhancing their ability to assess risks and make informed decisions. Our innovative technology and service platform are designed to streamline processes, improve efficiencies, and ultimately foster better outcomes for our clients.

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