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Product Marketing Manager at BitGo | San Francisco

BitGoSan Francisco, California, United StatesNew
On-site Full-time $130K/yr - $150K/yr

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Experience Level

Manager

Qualifications

Key Responsibilities:Go-to-Market StrategyLead messaging, positioning, and go-to-market strategy for key BitGo products and features. Develop an in-depth understanding of customer segments within institutional and retail audiences. Create buyer personas, use cases, and competitive positioning to set BitGo apart in the marketplace. Product & Launch ExecutionCollaborate with Product Management to define roadmap priorities and facilitate new feature launches. Oversee product launches from start to finish, including internal alignment, messaging, and external campaigns. Manage release communications and ensure adoption among both existing and new clients. Sales EnablementDevelop sales collateral, including presentations, product guides, demos, and customer-facing materials. Empower Sales and Business Development teams with the messaging and tools necessary for deal closure.

About the job

BitGo seeks a Product Marketing Manager to lead go-to-market strategies for digital asset solutions. This full-time position is based on-site in San Francisco and focuses on supporting close team collaboration and creative problem-solving.

Role overview

This role centers on shaping product launches and driving adoption across BitGo’s platform. The scope covers custody, wallets, APIs, and new retail and mobile products. The Product Marketing Manager will work with teams across the company to position products effectively and ensure successful launches.

What you will do

  • Develop and execute go-to-market plans for a variety of product lines
  • Collaborate with Product, Marketing, Sales, and Design teams to build strategic positioning
  • Guide product launches and support adoption among target audiences
  • Work across both established and emerging offerings, including custody, wallets, APIs, and mobile experiences

Location requirement

This position requires working full-time at the San Francisco office.

About BitGo

BitGo is a leading provider of digital asset infrastructure, delivering comprehensive solutions for custody, wallets, staking, trading, financing, and settlement services. Our mission is to enable secure navigation of the digital asset landscape for clients worldwide, making us a vital component of the digital economy.

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