About the job
About 9fin
9fin is a pioneering AI platform that drives innovation in the global debt markets, valued at over $145 trillion. Our mission is to transform the fragmented landscape of debt markets, which often relies on disjointed data, PDFs, and outdated workflows. With our comprehensive platform, we centralize proprietary credit data, advanced analytics, and high-value workflows, streamlining processes across the globe.
Currently, 9fin supports over 300 blue-chip institutions worldwide, including leading global banks, asset managers, private equity firms, law firms, and advisory firms. Our rapid growth, especially in the US, is a testament to our exceptional client retention rates driven by deep integration into their workflows.
At this pivotal moment in our journey, we are poised to become the leading platform in the debt markets, with a proven product-market fit and strong international demand.
The Opportunity
As a Product Marketing Manager, you will spearhead the go-to-market (GTM) strategies and execution for product launches, craft compelling sales enablement materials, conduct in-depth market research, and collaborate across departments to ensure the success of 9fin’s products. This role is perfect for a B2B SaaS marketing professional eager to enhance product adoption and refine messaging for innovative fintech solutions.
What You'll Work On
Each day brings new challenges, but here are a few key responsibilities you will undertake:
Design and implement GTM strategies for new product launches, ensuring alignment with overall business objectives and promoting collaboration among product, sales, and marketing teams.
Produce sales enablement materials (such as presentations, case studies, battle cards, and one-pagers) to empower the sales team in effectively promoting our products.
Conduct market segmentation analyses to identify target customer groups, customizing messaging and marketing strategies to meet their distinct needs and challenges.
Articulate and share compelling product positioning that sets 9fin apart in the market and resonates with our target audiences.
Stay updated on industry trends and competitive activities, providing insights that inform product development and marketing strategies.
Work closely with customer success teams to enhance engagement, retention, and adoption through targeted campaigns and educational content.

