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Product Marketing Lead at Pallet | San Francisco

CoPalletSan Francisco
On-site Full-time

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Experience Level

Senior

Qualifications

YOU HAVE A proven track record in developing positioning strategies for products within complex B2B categories. Exceptional research and analytical skills, demonstrating the ability to grasp industry nuances through sales interactions, online research, and expert insights. Strong critical thinking and pattern recognition abilities to identify and categorize information, forming consistent theses around industry pain points. Excellent writing and communication skills, with a knack for creating content that effectively conveys product positioning and value.

About the job

WHO WE ARE

Pallet is revolutionizing the logistics sector with cutting-edge AI Agents aimed at transforming a $12 trillion global industry. With backing from prominent investors such as General Catalyst, Bessemer, and Bain Capital, we have successfully raised $50 million and are experiencing unprecedented growth, achieving 700% revenue increase in less than two years.

Our mission is to eliminate the manual workflows that hinder logistics teams, encompassing everything from scheduling to data management and load handling. Our flagship platform facilitates comprehensive operations, while our latest innovation, CoPallet, unleashes AI Agents that execute actual workflows in real time.

As logistics providers increasingly embrace generative AI, Pallet is poised to spearhead the next wave of automation, with aspirations of establishing the next $10 billion enterprise in logistics. Join a team comprised of leaders from Google, DoorDash, and Y Combinator and take part in shaping the future of logistics technology.

ABOUT THE ROLE

As the Product Marketing Lead at Pallet, you will play a pivotal role in defining how AI agents will redefine logistics. You will delve into the intricacies of various segments (e.g., carriers, 3PLs, shippers) and articulate a compelling narrative that links Pallet’s technology with their most urgent challenges.

You will take ownership of the complete go-to-market execution lifecycle, including messaging, product launches, enablement initiatives, case studies, and impactful campaigns that resonate in the market. Operating with full autonomy in a dynamic, high-trust environment, you will drive substantial impact from strategy through to execution.

This is a senior individual contributor position with opportunities to build and lead a team as the function expands.

SOME THINGS YOU MAY BE WORKING ON

  • Craft a cohesive narrative showcasing how Pallet transforms logistics and supply chain teams, collaborating closely with EPD, sales, and the executive team.
  • Create marketing materials such as web content, event collateral, written content, case studies, and more that communicate our product messaging, in conjunction with designers and writers.
  • Manage the product update schedule, launching updates that provide tangible value to buyers.
  • Design and implement sales enablement strategies for product launches and industry education.
  • Develop pitches for speaking opportunities and public relations efforts in collaboration with field marketing and PR agencies.

About CoPallet

Pallet is at the forefront of logistics innovation, leveraging AI to automate workflows that are traditionally manual and time-consuming. With significant funding and rapid revenue growth, our mission is to shape the future of logistics technology through advanced solutions that enhance efficiency and productivity.

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