About the job
At Roblox, we bring together millions of users daily to explore, create, play, learn, and connect with friends in immersive 3D digital experiences crafted by our vibrant global community of developers and creators.
We are dedicated to building innovative tools and platforms that empower our community to manifest their wildest imaginations. Our vision redefines how people connect from anywhere in the world, on any device. Join us on a mission to connect a billion individuals with positivity and courtesy, as we seek exceptional talent to help us achieve this goal.
A career at Roblox means shaping the future of human interaction, tackling unique technical challenges on a massive scale, and contributing to the creation of safer, more civil shared experiences for all users.
As our daily active user base expands at an unprecedented rate, we are pioneering the next generation of advertising in an immersive metaverse. Our team lies at the heart of the Roblox Ads ecosystem, delivering billions of impressions while providing the essential infrastructure that connects global brands with our extensive community of creators.
We are on the lookout for a Principal Software Engineer to spearhead the technical strategy and execution for the Ads Experience team. This team manages the entire monetization experience, including Advertiser Experience (Roblox Ads Manager), Brand Experience (Brand Ads & Integrations), and Publisher Experience (Creator Monetization & Commerce).
This position presents a foundational technical challenge that transcends conventional ad-tech. You will design the scalable backbone of our monetization system, championing the technical vision for our Ads Manager, immersive Brand Ads formats, and creator solutions, while integrating AI and balancing a three-sided marketplace economy in real time.

