About the job
Exciting Opportunity
Unity is embarking on a transformative journey to enhance its capacity to directly assess the effectiveness of its advertising solutions—specifically measuring whether a particular ad led to an installation—without solely depending on third-party mobile measurement partners (MMPs). We are seeking a Principal Engineer for Ads Measurement to spearhead this initiative. This position entails owning the vision and implementation of Unity's self-attribution capabilities, facilitating independent ad performance measurement, cultivating reliable sources of truth for AI/ML optimization, and establishing a clear, deliberate relationship with the MMP ecosystem. This key leader will work at the nexus of advertising, data science, platform strategy, and developer trust, influencing how Unity measures, interprets, and enhances advertising outcomes in an intricate and dynamic measurement environment.
Key Responsibilities
- Architect Unity’s Measurement Infrastructure: Design and execute a scalable technical framework essential for independent measurement of install attribution and ad effectiveness.
- Enhance Self-Attribution Capabilities: Lead the engineering initiatives to create internal attribution signals and ensure reliable, privacy-conscious install measurement across various platforms.
- Drive AI/ML Optimization: Work closely with data science and machine learning teams to guarantee that measurement data is of high quality and optimally structured for model training.
- Establish Technical Strategy for MMP Ecosystem: Define technical integration standards for Unity as a self-attributing network, ensuring secure and consistent data exchanges within the broader ecosystem.
- Foster Cross-Functional Technical Leadership: Ensure alignment across Ads, Data, Engineering, and Privacy teams, making measurement a robust strategic asset.

