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Planning Manager

WPP MediaLondon, United Kingdom
On-site Full-time

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Experience Level

Manager

Qualifications

Qualifications:Proven experience in media planning and strategy development. Strong analytical skills with the ability to interpret data and translate findings into actionable strategies. Excellent communication and collaboration skills to work effectively with cross-functional teams. Ability to think creatively and challenge the status quo. Proficiency in relevant media planning tools and platforms.

About the job

About WPP Media

WPP serves as a trusted growth partner for some of the world's leading brands. Leveraging exceptional talent, reliable data, and world-class partnerships, all integrated with our pioneering WPP Open marketing platform, we assist clients in navigating change, seizing opportunities, and achieving transformational growth.

WPP Media, our AI-driven media unit, merges media, data, and partnerships to deliver creative personalization at scale. Through WPP Open and powered by Open Intelligence, our clients gain clear insights into the effectiveness of their media investments.

For more information, visit wppmedia.com.

2024 - Planning Manager

Role Summary and Impact

At Wavemaker, we drive growth for our clients by reshaping consumer decision-making and experiences through a blend of media, content, and technology. Our name embodies our mission and method. We excel when working with courageous brands and individuals eager to push beyond limits to achieve success together.

The planning team is at the heart of delivering industry-leading work at Wavemaker. We serve as vital links to all specialists, continually seeking to push boundaries and create a positive impact on consumers and brands.

Wavemaker UK is in search of a Planning Manager to join our expanding planning team. This role offers the opportunity to create impactful cross-channel campaigns and refine your media planning expertise.

Key Responsibilities:

Media Planning Expertise:

  • Gain a comprehensive understanding of various media channels, including when, where, and how to employ them based on client needs.
  • Proficient in Wavemaker's media planning tools and capable of training team members.
  • Understand industry best practices and planning theories thoroughly.
  • Familiarize yourself with Wavemaker Purchase Journey thinking and our Provocative Planning Philosophy.

Campaign Management:

  • Oversee campaign activities, including team briefings, gathering responses, managing client deliverables, and ensuring accuracy across all workstreams.
  • Collaborate closely with planning and activation teams to ensure the smooth and effective operation of daily account management.

About WPP Media

WPP Media is an innovative media operating unit within WPP, focused on harnessing AI and data to deliver personalized media solutions that help brands thrive in a rapidly changing marketplace.

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