About the job
Performance Marketing Manager
Location: Bengaluru, Karnataka, India (On-site)
Team: Growth/Marketing
About the Role
We are seeking an innovative and results-oriented Performance Marketing Manager to lead user acquisition efforts through impactful paid campaigns across various digital platforms. This position is ideal for a strategic thinker with a hands-on approach to optimizing marketing initiatives.
Key Responsibilities
- Strategically plan, execute, and optimize paid advertising campaigns on Google, Meta, YouTube, and additional platforms.
- Enhance lead acquisition quality and drive improvements in conversion rates throughout the marketing funnel.
- Continuously refine budgets, targeting parameters, and creative assets to maximize campaign effectiveness.
- Conduct detailed analysis of campaign performance to uncover growth opportunities and insights.
Collaborate closely with content and design teams to enhance the effectiveness of advertisements.
About Apna
Founded in 2019, apna has successfully connected over 60 million job seekers with more than 250,000 enterprises and small businesses throughout India. Our founder, Nirmit Parikh, a Stanford graduate and serial entrepreneur, recognized the challenges faced in entry-level hiring, which led to the rapid growth of apna, making it India's fastest unicorn in 2021, achieving this milestone in just 21 months.
Supported by prestigious global investors including Insight Partners, Tiger Global, Lightspeed India, Sequoia Capital, and GSV, we are dedicated to revolutionizing livelihood creation across the nation.
Apna Advantage - Education with Guaranteed Outcomes
We are expanding our impact beyond job matching with our new EdTech vertical, which delivers:
- Premium Online Education: Collaborations with leading universities to offer UGC-accredited undergraduate and postgraduate programs.
- Career Success Ecosystem: Utilizing our extensive network of over 700,000 recruiters to facilitate real job interviews.
- Personalized Career Journeys: Access to dedicated career facilitators, AI-driven job preparation tools, and guaranteed interviews.
Why Join Us?
- Massive Market Potential: Over 300,000 students pursue online degrees annually in India, growing at a 50% rate each year.
- Consumer Impact Legacy: Contribute to a consumer-facing business that truly transforms lives.
- Exponential Growth Trajectory: Join us in a rapidly expanding market with early-stage opportunities.
- Competitive Advantage: Our platform offers uniquely marketable degree programs with job guarantees.
- Elite Team Environment: Work collaboratively with experts across product, operations, and engineering.
- Wealth Creation Potential: Be part of our early high-growth phase.
- Meaningful Work Impact: Deliver genuine value by directly linking education to career outcomes.

