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Paid Social Media Manager

On-site Full-time

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Experience Level

Manager

Qualifications

Proven experience in managing paid social media campaigns with a focus on acquisition and retention. Strong analytical skills to evaluate campaign performance and drive continuous improvement. Excellent project management abilities with an emphasis on organization and proactive planning. Familiarity with AI tools and data analytics platforms will be a strong advantage. A collaborative mindset to work effectively with cross-functional teams. Passion for digital marketing and an eagerness to learn and adapt in a fast-paced environment.

About the job

Bloom & Wild Group is looking for a Paid Social Media Manager to help shape and drive our digital marketing efforts from our London office. As Europe’s largest direct-to-consumer flower business and a certified B Corp™, we focus on thoughtful gifting and sustainable practices, with a growing portfolio that now includes brands like bloomon and Bergamotte.

Our digital marketing team plays a central role in expanding our reach and building lasting relationships with customers. This position centers on crafting and executing paid social campaigns that support both customer acquisition and retention across multiple brands and markets.

Role overview

The Paid Social Media Manager will lead the strategy and day-to-day execution of paid social campaigns for Bloom & Wild and bloomon. The role involves collaborating closely with teams across acquisition, retention, brand, creative, business intelligence, and product to gather insights and optimize performance. Reporting to the Head of Acquisition, this is a high-responsibility position with a focus on media buying, creative direction, and operational excellence.

What you will do

  • Develop and refine the paid social strategy across multiple European markets
  • Drive both acquisition and retention through structured testing and proactive planning
  • Utilize AI-driven tools and processes to improve campaign outcomes
  • Collaborate with internal teams to extract insights and enhance campaign effectiveness
  • Stay organized and ahead of trends in a multi-brand, multi-market environment

What we’re looking for

  • Experience managing paid social campaigns, ideally across several markets or product categories
  • Strong organizational skills and a proactive approach to campaign planning
  • Comfort working with cross-functional teams and extracting actionable insights
  • Interest in creative strategy and operational excellence

About Bloom & Wild Group

Bloom & Wild is a pioneering flower delivery company that is redefining the experience of sending and receiving flowers. With a commitment to sustainability and community, we have grown into Europe's largest direct-to-consumer flower brand while expanding our offerings to become a leading gifting destination.

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