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Paid Search Specialist

WPPCopenhagen, Denmark
On-site Full-time

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Experience Level

Experience

Qualifications

To excel in this role, you should possess strong analytical skills and a passion for digital marketing. Experience with Google Ads and other paid media platforms is essential. You should be adept at data analysis and able to translate insights into actionable strategies. Excellent communication skills, both verbal and written, are also important for effective client interactions and teamwork.

About the job

About WPP

WPP serves as the trusted growth partner for the world's premier brands. We combine advanced media intelligence and data solutions, exceptional creativity, next-generation production, transformative enterprise solutions, and expert strategic counsel within a single entity. Powered by outstanding talent and our innovative marketing platform, WPP Open, we assist our clients in navigating change, seizing opportunities, and achieving transformational growth. For further details, visit WPP.com.

Paid Search Specialist – Are you ready to build on your experience?

Do you have a few years of experience in Paid Search and a desire to work with some of the largest brands in the Nordics? Perhaps you are currently in an agency role and looking for more responsibility?

At WPP Media, we are seeking a Paid Search Specialist to help generate results and grow with us. You will be part of a team with a dynamic work environment, an informal atmosphere, and clear expectations for personal and professional growth.

Who are we, and what will you do?

In our SEA team in Copenhagen, you will immerse yourself in campaigns for some of the largest brands in the Nordics on platforms such as Google, Microsoft, and Amazon. You will join a talented and ambitious team that is passionate about delivering results. As part of one of the world's largest media agency groups, you will have ample opportunity for collaboration and brainstorming with colleagues in other specialist teams to create impactful solutions for our clients.

Your key responsibilities will include:

  • Setting up, continuously optimizing, and executing campaigns in Google Ads, Microsoft Ads, Amazon, and other relevant platforms, always grounded in data and aligned with client objectives.
  • Monitoring and analyzing campaign performance using tools like Google Analytics, Adobe Analytics, or other tracking solutions.
  • Conducting A/B testing and experimenting with bidding strategies and ad formats.
  • Contributing to the development of SEA strategies in collaboration with our experienced specialists.
  • Assisting in client meetings, presentations, and reporting.
  • Working closely with colleagues and other digital specialists to ensure a holistic approach.

We envision that you:

  • Have 2+ years of experience in Paid Search.

About WPP

WPP is a global leader in marketing communications, offering comprehensive services to help businesses navigate the complexities of the market with innovative solutions and expert guidance.

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