Qualifications
Key Responsibilities
Take ownership and optimize paid search campaigns aimed at driving customer acquisition and retention at scale.
Initiate new campaigns and strategies that align with partner objectives, testing innovative approaches to enhance reach, efficiency, and ROI.
Analyze performance data continuously, providing actionable insights to boost campaign efficiency and profitability.
Transform complex performance metrics into clear, compelling narratives for both internal stakeholders and external partners.
Utilize analytical tools such as SQL, LLMs, Hightouch, and Python to monitor, understand, and optimize paid search tracking, attribution, and incrementality.
Work collaboratively with product, analytics, and customer experience teams to streamline the entire user journey—from click to conversion.
Stay updated on best-in-class paid search practices, trends, innovations, and competitive dynamics within the energy and PPC sectors.
About the job
This position offers a hybrid work schedule, with in-office work at our Fort Mill, SC headquarters from Monday to Thursday and fully remote work on Fridays.
This role does not provide visa sponsorship or transfer, including for H1-B, F-1, OPT, STEM-OPT, or TN visa holders, nor is it open to corp-to-corp arrangements.
Are you enthusiastic about paid search and eager to drive business growth through performance-oriented marketing? We are seeking a talented and analytical Paid Search Manager to enhance our Energy division by optimizing paid search accounts for one of Texas's leading energy brands. In this role, you will focus on launching new campaigns, enhancing performance to foster growth, and effectively communicating performance insights to our partners.
About Sage Home Loans
Red Ventures is a dynamic and innovative company dedicated to leveraging performance marketing to grow businesses across various industries, including energy. Our team thrives on creativity, analytical thinking, and a passion for delivering results.