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Nordics Marketing Lead

Butternut BoxCopenhagen
On-site Full-time

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Experience Level

Experience

Qualifications

We are looking for someone with:A proven track record in marketing, ideally within the pet food or related industry. Strong understanding of the Swedish and Danish markets, culture, and consumer behavior. Experience in developing and executing successful marketing campaigns across digital platforms. Exceptional communication and interpersonal skills, with a passion for building relationships. Ability to work collaboratively in a fast-paced environment while managing multiple priorities.

About the job

About Butternut Box

Butternut Box prepares and delivers fresh, healthy dog food across the UK and Europe. Meals contain only natural ingredients, no artificial additives, and are portioned for each dog. As a B-Corp certified company, Butternut Box focuses on sustainability, product quality, and positive impact. The company’s mission: help dogs live healthier, happier, and longer lives, while making every customer interaction a positive one.

Founded by Kev and Dave, Butternut Box has grown from hand-delivering meals to serving hundreds of thousands of dogs. The team is expanding to reach more pet owners across Europe.

Role Overview: Nordics Marketing Lead

This role is based in Copenhagen and focuses on building the Butternut Box brand in Sweden and Denmark. The Nordics Marketing Lead will shape local strategy, drive growth, and ensure all messaging resonates with dog owners in these markets. Although part of the Amsterdam team, this position takes full ownership of the Nordics region, supported by a team of channel specialists.

Main Responsibilities

  • Growth
    • Develop creative strategy for Paid Social channels (Meta, TikTok), including messaging, hooks, formats, and campaign briefs.
    • Work with the UGC & Influencer specialist to find and support high-performing local creators.
    • Ensure all campaigns, ads, landing pages, CRM, and referral programs, are locally relevant, on-brand, and optimized for performance.
    • Identify and pursue new growth opportunities through local partnerships, influencers, affiliates, direct mail, and podcasts.
  • Brand
    • Protect and adapt the Butternut Box brand for local audiences, turning global strategy into culturally relevant creative work.
    • Lead local influencer and PR activations to build brand awareness and loyalty.
    • Work closely with the media buying team to ensure effective placement of brand campaigns.

What Matters for Success

  • Strong marketing experience, ideally with both creative and growth elements.
  • Deep understanding of Swedish and Danish culture and consumer behavior.
  • Ability to build brand loyalty and a customer base from the ground up.
  • Comfort working with local creators, partners, and influencers.
  • Skilled at adapting global strategies for local relevance.

This is a chance to shape how Butternut Box shows up in the Nordics, with support from a collaborative team and the freedom to make a real impact.

About Butternut Box

Butternut Box is a passionate pet food company dedicated to providing dogs with fresh, nutritious meals. With a commitment to sustainability and a focus on customer satisfaction, we strive to make a positive impact on the lives of dogs and their owners across Europe.

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