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Middle User Acquisition Manager for Meta in Wellness

BrainstackRemote job
Remote Full-time

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Experience Level

Mid to Senior

Qualifications

Experience Required: 1-3 years in User Acquisition Management. Skills: Marketing metrics knowledge, experience with Meta Ads, creative strategy understanding, analytics proficiency.

About the job

Hello! We are Brainstack, a Ukrainian multi-product IT company.

If you're looking for a space filled with opportunities for continuous growth and relish star-rated challenges, then you're in the right place. Here, you'll encounter challenges that will help you fulfill your ambitions, create profitable businesses without illusions, and transform ideas into successful IT products. Our team will always support you and will not leave you alone with your challenges.

Our portfolio includes mobile and web applications and services with a million-strong audience across various niches: Health & Wellness, Mental Health, Astrology, AI, Utilities, Parental Control. We are also developing our own R&D center.

We are searching for a User Acquisition Manager focused on Meta to effectively promote our mobile product in the Wellness niche.

Opportunities Awaiting You:
→ Join a strong team of 5 User Acquisition Managers (junior to senior levels) and an in-house creative team of over 15 professionals;
→ Collaborate with a marketing team proficient in producing creatives (both motion and static) and a rapid testing cycle;
→ Develop multi-channel marketing strategies;
→ Test new approaches and enhance existing processes.

About You:

  • 1-3 years of experience in a User Acquisition Manager role;

  • Strong understanding of marketing metrics such as CPM, CTR, CPC, CR, CPA, ROAS, ROI, LTV, CAC, Churn, Retention and their relations to company financial outcomes;

  • Experience with Meta advertising platforms (or TikTok Ads, Snapchat, etc.) and understanding their specifics;

  • Ability to understand the role of creatives in performance, formulate hypotheses, and generate ideas;

  • Proficient in analytics tools (Tableau, GA4, Looker Studio).

Your Responsibilities:

  • Develop and implement UA strategies for web platforms on Meta, Snapchat, TikTok, etc.;

  • Plan, launch, daily optimize, and scale campaigns under clear KPIs (CAC/CPA, ROAS/ROMI);

  • Analyze and test: conduct A/B tests at various stages of the sales funnel, from clicks to conversions, analyze creative performance, and adjust campaigns to improve results;

  • Collaborate with the creative team: work together to create and adapt creatives for various formats and audiences;

  • Conduct competitive research and identify growth opportunities: new audiences, placements, bundles, and creative approaches.

About Brainstack

Brainstack is a vibrant Ukrainian IT company specializing in multiple product areas, providing you with an opportunity to grow and innovate in a supportive environment. We develop applications and services that cater to a diverse audience, encouraging creativity and collaboration.

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