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Media Planning Executive

WPP MediaSingapore, Singapore
On-site Full-time

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Experience Level

Entry Level

Qualifications

Key Responsibilities:Integrated Media Planning: Collaborate with team members to interpret briefs, analyze insights, and contribute to strategy development. You will build media plans that span both digital and traditional channels in markets including India, Thailand, Philippines, and Singapore. Audience & Market Analysis: Perform thorough audience analysis using WPPMedia tools to understand audiences and discover emerging market trends and opportunities. Stay updated on cultural and media trends. Campaign Operations: Oversee daily operational execution of campaign setups and third-party tracking across Meta, TikTok, and Google platforms. Work closely with team members to ensure smooth campaign launch and delivery. Campaign Optimizations: Track media efficiencies, manage budget pacing, and identify areas for enhancements. Participate in rigorous monitoring of campaign performance against established KPIs.

About the job

About WPP Media

WPP Media is the media operating unit of WPP, supporting leading brands worldwide. The team combines media, data, and partnerships to deliver personalized campaigns at scale. With the WPP Open platform and Open Intelligence, clients access clear insights into their media investments.

Learn more at wppmedia.com.

Role Overview

This Media Planning Executive position is based in Singapore and supports a global leader in athletic footwear, apparel, and equipment. The role centers on executing and optimizing both brand and performance media campaigns. Expect to work across digital and traditional channels, ensuring campaigns align with strategy and deliver measurable results.

What You Will Do

  • Lead end-to-end execution of media campaigns, from planning through optimization
  • Align campaign strategy with client objectives
  • Use digital media expertise, especially in social and programmatic platforms
  • Analyze audience data to inform targeting and creative decisions
  • Develop detailed implementation plans for campaigns
  • Track and report on campaign performance against key KPIs

What We Look For

  • Experience with digital media planning, especially social and programmatic channels
  • Strong attention to detail and creativity
  • Ability to analyze data and translate insights into action
  • Interest in both digital and traditional media
  • Enthusiasm for bringing campaigns to life and driving results

About WPP Media

WPP Media is the AI-driven media division of WPP, integrating innovative media strategies with data analytics to deliver personalized marketing on a large scale. Our goal is to help brands effectively reach and engage their target audiences.

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