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Media Planner - UK

Situation UKLondon, England, United Kingdom
On-site Full-time

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Experience Level

Experience

Qualifications

QualificationsThe ideal candidate should possess a strong understanding of media planning and analytics, along with effective communication skills to convey complex information clearly. A proactive approach to problem-solving and the ability to work collaboratively within a fast-paced environment are essential for success in this role.

About the job

Join Situation UK, a leading digital-first agency based in London, where we harness the power of shared experiences to cultivate vibrant communities for live entertainment and experience-driven brands. With over two decades of award-winning excellence under the global Situation Group umbrella, we specialize in audience-centric marketing, media, creative, and digital solutions across a diverse range of sectors including live entertainment, attractions, theatre, sports, arts, and culture.

Our impactful work engages audiences for prestigious clients such as Wicked, MJ the Musical, and Titanique in the UK market. As part of our dynamic and collaborative team of specialists, you will contribute to our growing influence and success.

Key Responsibilities

  • Develop comprehensive media strategies and tactical plans aligned with client objectives.
  • Manage client budgets with exceptional care, ensuring optimal allocation of every pound spent.
  • Deliver concise and actionable reporting, providing strong optimization recommendations.
  • Identify growth opportunities for media spend by enhancing current campaigns or introducing innovative ideas.
  • Collaborate with Media Buyers to optimize strategies and recommend incremental spending that benefits clients.
  • Proactively address client inquiries, crafting insightful and digestible key insights for media reports.
  • Scout and engage with new vendors, identifying valuable opportunities for the agency and our clients.
  • Maintain strong vendor relationships while advocating for unique offerings, new placements, and competitive rates.
  • Exhibit diligence in budgeting, pacing, and billing management, ensuring accurate and timely media plan management within Prisma.
  • Work closely with client leads to create integrated media plans and reports that provide real-time actionable insights and optimizations.
  • Present strategic plans and recommendations to select clients, collaborating with account oversight to uncover growth opportunities.
  • Stay informed about all self-managed platforms, including new offerings and betas. Relevant platforms include:
    • Campaign Manager
    • Facebook/Instagram
    • Google Ads
    • The Trade Desk
    • TikTok
  • Demonstrate proficiency in Google Analytics, including report generation.
  • While experience with Prisma is advantageous, it is not mandatory.

About Situation UK

Situation UK is a forward-thinking digital agency committed to revolutionizing how brands connect with their audiences. With a rich history of celebrating and fostering community engagement in live entertainment, we pride ourselves on delivering innovative and effective marketing solutions that resonate with today's consumers.

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