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Media Buyer at SKELAR | Kyiv

SKELARKyiv
On-site Full-time

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Experience Level

Experience

Qualifications

— Minimum of 2 years of experience in User Acquisition/Performance Marketing;— Strong analytical skills;— Thorough understanding of key marketing metrics (CPM, CTR, CPC, CPA, ROI, ROAS, LTV, CAC, retention) and a proven track record of optimizing them;— A proactive growth-hacking mindset focused on innovation and experimentation;— Strong communication skills with an ability to advocate for ideas and make independent decisions;— Intermediate+ English proficiency.

About the job

SKELAR is a Ukrainian venture builder focused on creating international tech businesses. Together with our co-founders, we assemble strong teams to excel in global markets.
Currently, SKELAR boasts a portfolio of various businesses across niches ranging from EdTech to SaaS. Our companies have received accolades from Product Hunt, ranked among the top startups in Ukraine, and achieved high rankings in the App Store, developing platforms utilized by millions. Notably, SKELAR's businesses have been featured in renowned media outlets such as TechCrunch and Wired.
We take pride in our strong team of over 1000 specialists who possess exceptional expertise and ambitious goals. Our people are our most valuable asset, and we strive to build businesses alongside the best talents available.

We are currently seeking a Media Buyer to enhance our existing social channels and launch new ones.

Key Challenges:
— Scaling Meta Ads and Google Ads within a transactional business model;
— Launching and scaling TikTok, Snapchat, X (formerly Twitter), Quora, etc.;
— Collaborating closely with other marketing teams (Product Marketing, MarTech, Creative Team, and Marketing Analytics);
— Directly influencing processes for growth in your area;
— Managing and optimizing campaigns;
— Remarketing to our users through various acquisition channels, including Google (our product focuses on retention, making this critical);
— Conducting A/B tests in purchasing, funnels, and on the product;
— Accessing in-house teams for user acquisition (product, creative, technical specialists).

What We Offer:
— High level of autonomy;
— Opportunity to work directly with Head/C-level executives;
— A wealth of service teams to support your area (analytics, creatives, funnels, MarTech, etc.);
— Management of large budgets with the ability to test various hypotheses;
— A strong and experienced team.

What Matters to Us:
— Minimum of 2 years of experience in User Acquisition/Performance Marketing;
— Analytical skills;
— Understanding of marketing metrics such as CPM, CTR, CPC, CPA, ROI, ROAS, LTV, CAC, retention, and experience in optimizing them;
— A growth-hacking mindset, meaning a desire to generate unconventional solutions and implement them. You should be willing to experiment repeatedly;
— Ability to defend your opinion with reasoning and make independent decisions. In our team, each marketer is responsible for their traffic channel, giving you the opportunity to influence the business outcomes of a specific area;
— Proficiency in English at Intermediate+ level.

Additional Advantages:
— Knowledge of the US and UK markets;
— Experience with Meta, TikTok;
— Familiarity with web products.

About SKELAR

SKELAR is a pioneering Ukrainian venture builder dedicated to crafting innovative tech businesses that thrive on international platforms. With a diverse portfolio across various sectors, our teams are committed to excellence and driving impactful change in the global market.

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