About the job
About Propel
At Propel, we are dedicated to revolutionizing the social safety net through innovative technology. Our dedicated team of around 100 individuals, known as Propellers, is committed to a future in which every American possesses the essential tools and resources needed to succeed.
Position Overview
We are in search of a Product Design Lead for Marketplace who will take charge of enhancing the comprehensive Marketplace product experience at Propel, reporting directly to our VP of Design. In this pivotal role, you will define a clear design strategy and long-term vision for our Marketplace, while actively engaging in the execution of design initiatives as both a leader and contributor.
The Marketplace is a vital platform at Propel, serving millions of low-income Americans by facilitating the discovery and access to products and services that can significantly enhance their quality of life. This role will entail close collaboration with senior leaders across Business, Product, Engineering, and Brand to create a Marketplace that is personalized, insightful, and trustworthy, while also achieving measurable objectives in terms of engagement and revenue.
Your Responsibilities:
- Lead the complete Marketplace user experience — from research and strategy to detailed execution — delivering high-quality and accessible product experiences.
- Establish and advance the design strategy and vision for Marketplace, aligning with cross-functional teams on both short-term and long-term objectives.
- Create a Marketplace that is personalized and opinionated, enabling users to swiftly navigate to the right offers with clarity and confidence, rather than merely browsing a generic catalog.
- Design for trust and clarity, ensuring that Marketplace experiences are credible, comprehensible, and attuned to real-world constraints.
- Collaborate extensively with Product, Engineering, and Data teams to define goals, prioritize the roadmap, run experiments, and iterate based on performance and user feedback.
- Expand Marketplace into new verticals and categories, including Propel-branded products and services, while maintaining a coherent and consistent user experience.
- Elevate the standard of design quality through robust design direction, constructive critique, and hands-on involvement in key user flows and experiences.
- Contribute to the evolution of the Marketplace design team, including identifying skill gaps, supporting recruitment efforts, and establishing a strong operational rhythm for effective execution.

