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Marketing Manager - Content & Campaigns

SPT LabtechCambridge, England, United Kingdom
On-site Full-time

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Experience Level

Manager

Qualifications

To be successful in this role, candidates should possess a strong background in marketing with a focus on content and campaigns. A proven track record of developing and executing multi-channel marketing strategies is essential. Excellent communication skills, both written and verbal, are critical for this position. Experience in managing cross-functional teams and agency relationships is highly desirable. Additionally, candidates should demonstrate analytical skills to assess campaign performance and make data-driven decisions to optimize marketing efforts continually. A passion for innovative marketing solutions and a commitment to driving results will be crucial for success in this role.

About the job

Are you a proactive marketer passionate about transforming ideas into engaging campaigns and compelling content? We are searching for a Marketing Manager - (Content & Campaigns) who excels at crafting and executing high-impact, multi-channel marketing strategies. You will manage the entire process from content creation to execution and performance enhancement.

In this position, you will be tasked with producing exceptional content, developing structured content ecosystems, and ensuring that every asset is delivered punctually, in alignment with our brand and commercial objectives. Your role will involve collaboration across different teams, managing partnerships with agencies, and overseeing the successful delivery of campaigns that engage the right audiences and drive measurable demand.

If you take pride in your ability to bring projects to fruition, create meaningful content, handle complex deliverables, and ensure campaigns operate with precision and effectiveness, this is your opportunity to make a significant impact on a global scale.

About Us:

Located in Melbourn, Cambridgeshire, United Kingdom, SPT Labtech develops innovative products that revolutionize scientific workflows. For decades, our expert scientists, engineers, and business innovators have equipped researchers with cutting-edge solutions for liquid handling, sample preparation, and sample management, facilitating advancements in human health research. We prioritize collaboration with our clients, fostering trusted relationships that allow us to deliver exceptional and personalized solutions to real-world laboratory challenges.

Are you ready to join a team that is truly making a difference?

Key Contributions to Organizational Success:

  • Campaign Roadmap Development: Define the strategy behind integrated campaigns focused on driving Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and enhancing customer lifetime value.
  • Commercial Alignment: Ensure that marketing outputs are closely aligned with sales goals, guaranteeing that each content piece addresses a specific stage of the commercial funnel.
  • Brand Stewardship: Position the company as a thought leader in Precision Liquid Handling, enhancing our market presence.

Core Responsibilities:

  • Integrated Strategy & Execution: Oversee the comprehensive development of global multi-channel campaigns, including digital, social, events, and public relations. You will not only create content but also define its distribution strategy to reach the appropriate audience effectively.
  • Content Ecosystem Development: Move beyond traditional content approaches to establish a sophisticated content ecosystem. This encompasses producing high-value whitepapers, technical pillars, and sales enablement resources that position our company as an industry leader.
  • Performance & ROI Accountability: Assume full responsibility for campaign performance metrics, ensuring that initiatives meet their goals and deliver optimal return on investment.

About SPT Labtech

SPT Labtech is dedicated to revolutionizing the scientific landscape through innovative products and solutions. With a strong foundation in research and development, we empower scientists with tools that enhance laboratory efficiency and drive impactful research outcomes. Our collaborative approach not only ensures customer satisfaction but also fosters long-lasting partnerships.

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