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Marketing Lead at Sapien | New York City

SapienSapien HQ — NYC
On-site Full-time

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Experience Level

Experience

Qualifications

QualificationsProven experience in marketing, preferably in the finance or technology sectors. Strong understanding of brand management and positioning strategies. Experience with content creation and digital marketing, including paid media management. Excellent communication skills, both written and verbal. Ability to work collaboratively in a fast-paced environment. Familiarity with design tools (e.g., Figma) and analytics platforms.

About the job

About Us

Sapien is transforming the operations of finance teams in the AI era. We are on a mission to create an autonomous CFO—an innovative system that manages company financials comprehensively. Our platform processes intricate financial data in real-time, enhancing decision-making speed, mitigating costly errors, and unlocking value. We have identified multi-million-dollar discrepancies, preserved thousands of jobs, and significantly boosted our clients' profitability.

We collaborate with various traditional sectors—such as manufacturing, healthcare, and hospitality—to thoroughly understand and streamline their financial workflows. Our headquarters is located near Madison Square Park in NYC, and we are supported by esteemed investors including General Catalyst, Neo, along with top talents from Google, OpenAI, Microsoft, Ramp, and Stripe, having raised over $9 million.

Position Overview

As we continue to expand, Sapien is seeking a dynamic Marketing Lead to establish a robust marketing engine. This role is crucial as we have already achieved product-market fit and are witnessing a growing customer base with our brand gaining traction in the finance and AI sectors.

You will be the first full-time marketing hire, taking ownership of brand development, demand generation, content creation, paid media, public relations, and design. This role is not about merely managing strategies or agencies; you will actively engage with tools such as Figma, ad managers, and content writing—often all on the same day.

Collaboration is key; you will work closely with our Head of Community (responsible for events and candidate-facing content), our SDRs (targeting CFOs and controllers), our Deployed Intelligence team (comprised of former finance professionals embedded with clients), and the CEO. Your mission will be to raise awareness of Sapien's identity, offerings, and significance, ensuring that by the time our SDRs initiate contact or our community team organizes an event, the brand has already built a strong presence.

Key Responsibilities

  • Brand and Positioning Ownership: Define and manage Sapien's visual and verbal identity. Oversee the website, pitch materials, one-pagers, and any external-facing assets to ensure brand consistency and differentiation.
  • Content Engine Development: Create and publish engaging blog posts, case studies, customer stories, and thought leadership pieces. You will manage the content calendar and produce materials that resonate with finance leaders and technical buyers.
  • Paid Media and Demand Generation: Set up and manage advertising campaigns across LinkedIn, Google, YouTube, and other relevant channels. You will be responsible for budget management, optimizing for lead generation, and analyzing performance.
  • Public Relations and Media Outreach: Cultivate relationships with media outlets and manage press releases to enhance Sapien's visibility and reputation.

About Sapien

Sapien is at the forefront of redefining finance team operations in the age of artificial intelligence. With a focus on developing an autonomous CFO, we leverage advanced technology to enhance financial decision-making and workflow automation for various industries.

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