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Marketing Attribution Manager at relayfi | Toronto, ON

RelayToronto, ON
Hybrid Full-time $103.5K/yr - $126.5K/yr

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Experience Level

Mid to Senior

Qualifications

Candidates should possess strong analytical skills, a keen eye for detail, and the ability to communicate complex data insights effectively. Experience with marketing analytics tools and proficiency in dashboard creation are essential. Familiarity with UTM tracking, HubSpot, and data integrity practices will be advantageous.

About the job

Join relayfi, a pioneering digital banking platform that empowers self-made business owners with the financial skills and tools they need to achieve success. Our mission is to eliminate financial uncertainty, transforming cash flow management into a straightforward process that enables business owners to thrive. We strive to provide clarity, confidence, and control over every dollar, ensuring that hard work translates into sustainable success.

We are seeking a Marketing Attribution Manager to become an integral part of our dynamic Growth Marketing team. In this pivotal role, you will oversee Relay’s marketing tracking systems, from front-end pixels to back-end event data, guaranteeing precise insights across all marketing initiatives. You will act as a crucial bridge between marketing execution, data integrity, and performance analysis, allowing the team to make informed, data-driven decisions.

Please note that we operate in a hybrid environment, collaborating in-office three days a week (Tues-Thurs).

Key Responsibilities

  • Data Insights and Decision Support: Transform complex data into actionable recommendations for Marketing and Leadership, guiding decision-making through insightful analyses and structured storytelling.

  • Reporting and Dashboard Development: Create and maintain insightful dashboards using Metabase and Google Sheets/Excel to identify trends, monitor performance, and reveal actionable insights across campaigns and funnels.

  • Tracking Infrastructure and Data Quality: Oversee comprehensive marketing tracking, from front-end pixels to back-end events. Implement, audit, and troubleshoot tracking across various channels to ensure reliable and consistent data.

  • Cross-Functional Collaboration and Technical Integration: Partner with Engineering, Data, Growth, and Marketing teams to enhance Relay’s analytics infrastructure. Collaborate with developers to test, debug, and deploy tracking updates across web and app platforms.

  • Attribution, Measurement, and Optimization: Manage UTM governance and event tracking in HubSpot and related tools. Support multi-touch attribution, mixed media modeling, and funnel analysis to inform investment strategies and enhance marketing effectiveness.

Who You Are

  • You boast 3–5 years of experience in marketing analytics, growth operations, or a similar technical marketing role, ideally within a fast-paced tech environment.

About Relay

relayfi is a forward-thinking digital banking platform dedicated to equipping self-made business owners with the knowledge and tools necessary to manage their finances effectively. We focus on providing financial clarity and empowering our users to transition from stress to control over their cash flow.

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