About the job
The Universal Television Entertainment team is on the lookout for a strategic and culturally savvy brand marketer to become a vital part of our Marketing Strategy team. This role will be instrumental in supporting the evolution and implementation of Peacock’s long-term brand strategy across diverse campaigns, partnerships, platform experiences, and cultural moments. Reporting directly to the Senior Director of Marketing Strategy, the Manager, Marketing Strategy will play a key role in shaping Peacock’s brand presence throughout the ecosystem, ensuring that all initiatives align with our positioning, reflect cultural relevance, and enhance audience engagement both on and off the platform.
Your contributions will not only assist in brand strategy development but also involve collaboration with cross-functional teams to streamline the integration of brand guidance into various campaigns and initiatives, ensuring clarity and alignment while complementing the broader workflows across the organization.
This position is perfect for a naturally curious individual who is deeply engaged in pop culture, passionate about Peacock’s content offerings, and eager to weave insights and cultural narratives into compelling brand strategies.
The Ideal Candidate:
You are a thoughtful, culturally aware brand strategist who comprehends how content, audiences, and data shape the landscape of a modern streaming brand. Your strengths include:
- A cultural observer, attuned to Peacock’s content slate, fan conversations, and the broader pop culture landscape.
- An analytical thinker capable of uncovering insights from data and translating them into actionable strategies.
- A brand guardian who connects dots, identifies patterns, and ensures strategic alignment across teams and touchpoints.
- A skilled communicator with the ability to clearly and confidently represent the brand perspective.
- A proactive learner who asks insightful questions and thrives in a dynamic, cross-functional environment.
- A collaborative team player who leads with positivity, respect, and a commitment to advancing collective efforts.
Key Responsibilities:
- Support the development and transformation of Peacock’s brand strategy across marketing, product, programming, distribution, creative, insights, and partnerships.
- Translate brand positioning and audience insights into clear, actionable directives for campaigns, platform moments, and partner activations.
- Synthesize performance data, cultural trends, and competitive intelligence into strategic recommendations that inform decision-making.
- Partner with cross-functional teams to streamline the incorporation of Marketing Strategy inputs into campaign development and key milestones.
- Maintain organized brand frameworks, strategic materials, and documentation to ensure consistency and visibility across workstreams.
- Monitor brand health and engagement KPIs in collaboration with Consumer Insights and Decision Sciences, supporting leadership updates and strategic refinements.
