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Lifecycle Data Analyst

Sony Interactive EntertainmentUnited Kingdom, London
On-site Full-time

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Experience Level

Experience

Qualifications

Proficient in designing and analyzing experiments (A/B testing, holdouts, quasi-experiments) to assess features, content, and player-facing initiatives. Skilled in conducting exploratory analysis of player behavior, engagement, and monetization data to derive insights and formulate recommendations. Ability to define and monitor KPIs related to engagement, retention, progression, and revenue. Experience in developing repeatable analytical frameworks, dashboards, and data products that facilitate consistent measurements across teams. Adept at translating ambiguous product or business queries into clear analytical approaches.

About the job

Why Choose PlayStation?

At PlayStation, we pride ourselves on not only being the ultimate destination for gamers but also a top-tier workplace. As a recognized leader in the global entertainment industry, we create a range of innovative products and services, including the PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, and critically acclaimed titles developed by PlayStation Studios.

We are committed to fostering an inclusive environment that empowers our employees and values diversity. We invite individuals who share a passion for innovation, technology, and gaming to explore our open positions and become a part of our expanding global team.

The PlayStation brand operates under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

About PlayStation Game Analytics

In the Game Analytics team, we collaborate with product, design, engineering, and marketing teams to enhance player experiences through data-driven insights. Our mission is to empower teams to make informed decisions by integrating experimentation, lifecycle thinking, and player/customer insights into the evolution of our products. We support rapid iteration, personalization, and sustained engagement within live service environments across PlayStation Studios and platform teams.

As a Lifecycle Data Analyst, you will be part of a multidisciplinary team dedicated to optimizing player/customer journeys through experimentation and lifecycle management. This role emphasizes experiment design, scalable measurement frameworks, and exploratory analysis that will shape personalized lifecycle content and messaging.

In your role as a Data Analyst, you will collaborate closely with cross-functional partners to drive analytics initiatives across multiple game titles. Your contributions will span from early feature evaluations to live performance optimization, including experimentation, feature analysis, performance reporting, and exploratory research to guide product and business strategies.

About Sony Interactive Entertainment

Sony Interactive Entertainment is a premier interactive entertainment company known for its innovative gaming products and services. With a commitment to excellence and diversity, we lead the industry in creating engaging experiences for players worldwide.

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