About the job
About WPP Media
WPP Media is part of WPP, a global growth partner for leading brands. The company brings together talent, data, and collaborative partnerships, all connected through the WPP Open platform. WPP Media specializes in integrating media, data, and partnerships to deliver creative personalization at scale. With Open Intelligence, clients gain clear insight into the performance of their media investments.
Learn more at wppmedia.com.
Role Overview: Lead Paid Social Strategist
This position sits within Openmind, a WPP division focused on transforming Nestlé’s media function across Europe. The team operates under a collaborative agency model, drawing on talent from across WPP. Data, technology, and AI are central to the approach, aiming to maximize the impact of Nestlé's media investments.
The Lead Paid Social Strategist will guide the ZEUR account, working closely with category service teams to deliver strategic leadership in Paid Social. The role emphasizes strategic recommendations and consultancy, not campaign activation. Responsibilities span from shaping the social narrative within broader strategies to advising on the integration of Paid, Owned, and Earned media for comprehensive campaign support. Nestlé ZEUR values innovation in Paid Social and seeks leadership that stays current with social trends and developments.
What You Will Do
- Act as the category expert in Paid Social for ZEUR, addressing varied client needs.
- Support regional digital leadership in evolving and improving paid social offerings.
- Assist category teams with social media inquiries and related initiatives.

