Lead Marketing Specialist (Content & Lifecycle)

THE OPPORTUNITYAt Swish Breaks, we are revolutionizing the live shopping experience on a large scale, processing over 100,000 orders each month across platforms like Whatnot, Fanatics Live, and TikTok, as well as our own digital channels. In this pivotal role, you will leverage data to inform daily decisions related to customer relationship management (CRM), VIP strategies, inventory distribution, and margin enhancement. Your contributions will be vital in translating insights into actionable strategies, driving lifecycle campaigns, and holding the organization accountable for performance metrics.ABOUT THE ROLEYou will take ownership of the systems and programs designed to transform customer data into meaningful actions. This involves managing our CRM and customer engagement roadmap, developing loyalty and personalization initiatives, and collaborating with our digital product teams to link behavioral signals with customer outreach moments. You will architect the customer journeys, triggers, and touchpoints that guide individuals from their first purchase to repeat buying and ultimately into long-term community membership. Unlike typical lifecycle roles that merely oversee existing tools, this position requires you to manage the entire system.RESPONSIBILITIESIn this role, you will:Lead the CRM and customer engagement strategy, prioritizing and executing initiatives across email, SMS, and platform interactions.Design and oversee lifecycle programs that encompass onboarding, customer engagement, re-engagement, and win-back strategies to foster long-term loyalty.Collaborate with digital product teams to integrate web and mobile behavioral data into personalized customer experiences.Develop a robust loyalty and VIP program that offers tiered experiences, rewarding high-value customers and enhancing their sense of community.Convert customer insights and platform activities into targeted segments and triggered initiatives that enhance retention and drive revenue.Manage retention metrics, including repeat purchase rates, customer lifetime value (LTV), engagement rates, and churn indicators, utilizing this data to inform decision-making.Work closely with streaming and content teams to create timely, personalized interactions aligned with live events and channel milestones.EXPERIENCE & QUALIFICATIONSYou possess:5-8+ years of experience in lifecycle, CRM, or retention marketing, with a proven track record of managing customer journey systems beyond mere campaign execution.Comprehensive experience in overseeing CRM and lifecycle infrastructure from end to end, including setting priorities and executing strategies.

Join versant3 as the Manager of DTC Lifecycle Marketing and CRM, where you will play a vital role in driving customer engagement and enhancing our direct-to-consumer strategies. You will lead a team dedicated to optimizing customer journeys and improving retention through innovative marketing campaigns.

Join Dorsia as a Lifecycle Marketing Manager, where you will play a pivotal role in shaping our marketing strategies and enhancing customer engagement through targeted lifecycle campaigns. Your expertise will drive the planning, execution, and optimization of marketing initiatives across various digital platforms, ensuring a seamless customer journey from acquisition to retention.

Role overview Ripple is hiring a Lifecycle Marketing Manager in New York, NY. This position centers on designing and carrying out marketing strategies that connect with customers throughout their journey, with the goal of building lasting relationships and encouraging ongoing retention. What you will do Create and manage lifecycle marketing campaigns aimed at deepening customer connections. Analyze data to adjust strategies and enhance the overall customer experience. Look for ways to boost engagement and loyalty, supporting Ripple’s growth objectives.

At Air, we proudly present the first Creative Ops platform; a comprehensive system for creative teams. Our innovative product streamlines the daily tasks that creatives and marketers face while managing content, empowering creativity through advanced image recognition, automated versioning, and efficient approval workflows. Since our launch in March 2021, we have garnered support from leading venture capital firms such as Tiger Global, Headline Ventures, Lerer Hippeau, WndrCo, and Slack Ventures.This position requires in-office attendance at least 3 days a week in New York City.We are seeking a dynamic Lifecycle Marketing Manager to design and oversee the systems that transform signups into loyal power users. You will be responsible for building Air's lifecycle engine from scratch, implementing behavioral triggers, creating onboarding flows, and developing retention programs, alongside push notifications and more. If you have a passion for creating impactful, data-driven campaigns that resonate emotionally, this role is perfect for you.

Join Us in Transforming Mental Health CareAt Spring Health, we are dedicated to revolutionizing mental health care by removing every barrier that prevents individuals from receiving timely assistance. Our clinically validated technology, Precision Mental Healthcare, allows us to provide personalized care—whether it's therapy, coaching, medication, or more—tailored to each person's unique needs.As a proud partner to over 450 organizations, ranging from innovative startups to global Fortune 500 companies, we serve 10 million people with our mental health services. Esteemed brands such as Microsoft, Target, and Delta Airlines trust us to deliver exceptional outcomes for their teams worldwide. Our innovative platform has generated a net positive ROI for employers, and we are the sole provider in our field to achieve external validation of net savings for our clients.Having secured investments from notable firms such as Generation Investment, Kinnevik, Tiger Global, and Northzone, our Series E Funding has propelled our valuation to $3.3 billion. We’re just beginning our journey—join us as we strive to make mental health care accessible to everyone, everywhere.Spring Health is seeking a Lifecycle Marketing Manager, Campaigns to spearhead and enhance seasonal marketing initiatives, educational programs, and adoption strategies aimed at boosting member engagement throughout our B2B2C framework. This role will involve the hands-on execution and continuous enhancement of campaign initiatives, translating overarching strategies into impactful, measurable lifecycle interactions.This position is perfect for a lifecycle marketer who excels in execution, possesses a keen analytical mindset, and is passionate about transforming intricate member journeys into clear, engaging communications. You will operate within established frameworks while infusing your innovative ideas, bringing a blend of precision, creativity, and agility to campaigns that directly influence member wellbeing. This is a full-time position reporting to the Director of Lifecycle Marketing. The role offers a hybrid work model, with an expectation of 2-3 days per week in our New York City office.

Join Firstbase as a Growth Manager!At Firstbase, we empower tens of thousands of businesses, from budding startups to established public enterprises, to enhance their operational efficiency. Our platform consolidates compliance, finance, analytics, and all back-office functions into one seamless experience.Our mission is to simplify business management to the point where it feels almost magical. By maintaining a comprehensive general ledger and integrating data across various functions, we ensure compliance tasks are flagged and often resolved automatically. Our real-time business metrics are accurate, accessible, and easy to interpret. Need to onboard a new team member, send out an invoice, or handle tax filings? You can do all that from our unified interface.We're not just bundling existing solutions; we're pioneering a brand-new category: the Company OS.Our Work CultureWe value moments of clarity and focus that lead us to produce our best work. Our emphasis is on craftsmanship over mere busyness, clarity over confusion, and resilience, whether through hard work or patience. We set ambitious goals, reject mediocrity, and embrace fearless transparency in our communications.At Firstbase, we prioritize the advancement of our team members, cultivating talent from within our ranks.The Team You’ll JoinOur Go-to-Market team serves as the driving force for our next phase of growth, combining account management, performance marketing, growth engineering, and partnerships into a dynamic, high-impact unit. This is not merely a support function; it acts as a multiplier for our success. We move swiftly, experiment boldly, and are at the forefront of our most critical growth initiatives.Your RoleAs a Growth Manager, you will be pivotal to our success. You will oversee the creative and project management processes for our paid and lifecycle campaigns, ensuring each initiative is executed smoothly from inception to launch with well-defined timelines and roles.Lead project management for paid and lifecycle campaigns, ensuring clarity, defined roles, and effective processes throughout the project lifecycle.Conduct weekly sprint planning and manage status updates to keep initiatives on track and progressing.

As a User Lifecycle Specialist at Gympass, you will play a pivotal role in enhancing user engagement and retention strategies. You will analyze user behavior, create personalized communication plans, and collaborate with cross-functional teams to optimize the user journey. Your insights will directly contribute to our mission of improving well-being through innovative solutions.

Join ten-group as a CRM Manager and lead our Customer Relationship Management initiatives across the Americas, EMEA, LAC, and APAC regions. This pivotal role involves collaborating with worldwide stakeholders to enhance our CRM capabilities while providing leadership to team members. You will take ownership of the CRM landscape in the Americas, working closely with a global, cross-functional team to ensure effective planning, management, and execution of CRM strategies.Your primary objective will be to drive sustainable growth through the optimization of tactical and strategic campaigns, supported by regular performance analysis and insightful communication of findings back to the business.Key Responsibilities:CRM Program Management: Lead the development and execution of a world-class CRM strategy across the customer lifecycle, utilizing Braze as the core platform for personalized and effective customer communications.Oversee the delivery and performance of the CRM program throughout the Americas, EMEA, LAC, and APAC regions.Establish the strategic direction for the regional CRM agenda, ensuring efficient planning, management, and execution.Translate business goals and customer insights into actionable CRM plans and roadmaps.Advocate for a customer-centric, value-driven approach to CRM, aligned with industry best practices.Act as the primary regional authority and escalation point for all CRM-related activities.Lead the planning and execution of significant data, technology, and marketing automation projects to enhance CRM capabilities.Conduct CRM performance analysis and reporting across the region, providing clear insights and recommendations to inform strategy and optimization.Serve as a Braze subject-matter expert, managing campaign builds, Canvas journeys, segmentation, and orchestration.Design and implement multi-channel CRM initiatives utilizing Braze's features to improve relevance and performance.Collaborate with technical teams to enhance data feeds, integrations, and event schemas.Drive advanced personalization using behavioral, transactional, and preference data.

Role overview K Health Careers seeks a CRM Manager with practical experience using Braze. The focus is on strengthening customer connections and supporting marketing and engagement efforts through Braze. What you will do Oversee and improve CRM processes to ensure clear and effective communication with clients Build and manage marketing campaigns in Braze to boost customer retention and loyalty Collaborate with teams across the company to coordinate and launch CRM projects Review customer data to spot trends, preferences, and opportunities for more tailored outreach Location This role is based in New York, NY.

Join resonance as a Lifecycle Marketing Manager and lead the charge in shaping our activation, re-engagement, and retention strategies within the fashion industry. Your mission will be to transform new users into engaged creators and encourage repeat business through innovative, personalized, and automated lifecycle experiences.You are passionate about rapid experimentation, and you leverage AI, no-code tools, and innovative strategies to drive impactful results. Dive deep into user behavior, design dynamic lifecycle experiments, and utilize cutting-edge AI and automation technologies to execute campaigns efficiently. Enjoy the freedom to create without waiting for product or engineering support—this is your domain.In this role, you will...Own user retention: Analyze the user lifecycle, identify drop-off points, and design experiments to re-engage users.Innovate with systems: Utilize AI and no-code tools to craft automations, messaging flows, and activation loops.Scale content creation with AI: Harness AI to generate and personalize emails, landing pages, and in-product experiences.Conduct lifecycle experiments: Test various content, timing, and segmentation strategies to optimize messaging, onboarding, and reactivation efforts.Leverage data insights: Analyze data to uncover insights, implement strategic interventions, and assess their effectiveness.Why This Role is Unique:You will have the opportunity to redefine retention marketing in the AI era.Experience unmatched speed in your projects due to AI and automation.Engage at the forefront of marketing innovation, no-code development, and AI.Your contributions will be directly visible in product performance and user feedback.

Employee Applicant Privacy Notice SoFi is a national bank and financial services provider focused on personal finance. The company builds mobile-first technology to help millions of members pursue their financial goals. As the industry evolves, SoFi aims to stay ahead, guided by a mission to improve lives and a set of core values. Role overview The Senior Lifecycle Marketing Manager, Home Equity, leads lifecycle marketing for SoFi’s Home Equity products. This position works closely with Product, Creative, and Data Science teams to drive business growth by improving conversion rates throughout the customer journey. The role relies on member data to design and launch large-scale campaigns, always with an eye on measurable results. Success in this position requires strong cross-functional collaboration and the ability to navigate complexity in a changing financial sector. Key responsibilities Build automated, multi-channel workflows using email, push notifications, in-app messages, and SMS, tailored to member behavior and lifecycle stage. Advance campaign automation and personalization by applying performance data to shape both evergreen and ad-hoc marketing efforts. Manage an experimentation roadmap to maximize conversion and revenue, leveraging advanced testing tools. Collaborate with Product Marketing, Data, and Design to develop marketing strategies aligned with Home Equity business objectives. Partner with Marketing Tech Operations to support technical execution and encourage the use of AI-driven insights for deeper personalization. Create educational content and personalized communications to help members understand the lending process. Monitor market trends and develop reporting frameworks to share actionable insights across the company. Locations San Francisco, CA; New York, NY; Seattle, WA; Cottonwood Heights, UT

As the Head of Growth and Lifecycle at leapsome, you will play a critical role in shaping the future of our customer engagement and growth strategies. You will lead a dynamic team focused on optimizing user journeys, enhancing customer satisfaction, and driving retention. Your innovative approach will be key in identifying growth opportunities and implementing effective lifecycle marketing initiatives.

jerry.ai is hiring a Lead, Lifecycle & Brand Voice in New York, New York. This position centers on shaping the company’s narrative and building stronger connections with customers at every stage of their journey. The Lead plays a key role in making sure every message and interaction reflects a consistent and engaging brand experience. Key responsibilities Develop messaging strategies that align with jerry.ai’s voice and core values. Oversee efforts to unify communications across all platforms and customer touchpoints. Create a cohesive brand experience aimed at building loyalty and resonating with the target audience. Role focus This role focuses on connecting and coordinating messaging throughout the customer lifecycle, ensuring that every interaction feels intentional and on-brand.

Mercury seeks a Lifecycle Marketer to guide how customers interact with the brand at every stage. This position centers on designing and managing marketing strategies that encourage customer loyalty and help drive business growth. Key responsibilities Create and deliver lifecycle marketing campaigns using several channels Blend creative thinking with data analysis to refine and optimize campaign results Focus on building stronger customer relationships and boosting ongoing engagement Location This role can be based in San Francisco, New York, or Portland. Remote work is also available from anywhere in Canada or the United States.

Join ten-group as a CRM Manager (Braze Expert) and become an integral part of our dynamic team, driving the success of our Customer Relationship Management initiatives across the Americas, EMEA, LAC, and APAC regions. This pivotal role involves collaboration with global stakeholders to enhance our CRM capabilities while directly managing team members as needed. You will take complete ownership of the CRM strategy for the Americas, coordinating with a cross-functional team to oversee day-to-day CRM planning, management, and execution.Your primary aim will be to foster sustainable growth through the continuous optimization of tactical and strategic campaigns, underpinned by regular performance analysis and effective communication of insights back to the business.Key Responsibilities:CRM Program Management: Lead and own the execution of a world-class CRM strategy across the customer lifecycle using Braze as your core platform to facilitate personalized, timely, and high-impact customer communications.Oversee the end-to-end performance of the CRM program across the Americas, EMEA, LAC, and APAC.Define the strategic direction for the CRM agenda, ensuring efficient planning and execution.Translate business objectives and customer insights into actionable CRM plans and roadmaps.Promote a customer-first, value-driven approach to CRM in accordance with best practices.Act as the primary authority for all CRM-related activities within the region.Lead significant data, technology, and marketing automation initiatives that enhance CRM capabilities and impact.Conduct performance analysis and reporting, offering clear, actionable insights to guide strategy and business decisions.Establish expertise in Braze, managing campaign builds, Canvas journeys, segmentation, and orchestration.Design and implement multi-channel CRM activities leveraging Braze's advanced features to enhance relevance and performance.Collaborate with technical teams to optimize data feeds, integrations, and event schemas.Enhance personalization efforts using behavioral, transactional, and preference data.

About Stepful:At Stepful, we're revolutionizing the landscape of allied healthcare training by providing affordable, online, instructor-led, and AI-enhanced programs. Our mission is to empower learners, particularly from underserved communities, to embark on rewarding healthcare careers in high-demand fields.Beyond our direct-to-consumer training, we collaborate with leading healthcare institutions to develop talent pipelines and tackle the pressing shortage of allied health professionals. Our graduates, including Medical Assistants, Pharmacy Technicians, and more, find fulfilling careers with prestigious employers such as CVS, NY-Presbyterian, and Walgreens.With backing from Y Combinator, Reach Capital, and AlleyCorp, we recently secured $31.5M in Series B funding led by Oak HC/FT. We are also proud to be recognized as the #1 EdTech company in the U.S. by TIME for 2025 and listed among GSV's 150 Most Transformational Growth Companies in Digital Learning.We are dedicated to unlocking the full potential of the global workforce and ensuring quality healthcare access for everyone, everywhere.Our Values:Our success is driven by our exceptional team. We seek mission-driven individuals who thrive in dynamic, sometimes ambiguous settings, and who embody our four core values:Care First: We go above and beyond to ensure our students succeed.Learn Quickly: We embrace data-driven learning and continuous improvement.Build Together: Our collective success comes from collaboration.Own It: We take initiative, show up, and take pride in our work.The RoleAs the Lifecycle Marketing Manager at Stepful, you will play a pivotal role in transforming the way individuals enter and advance in healthcare careers. You will lead the development of strategic communication journeys across email, SMS, and in-app channels that foster student and client engagement, motivation, and progression, ultimately enhancing outcomes. This is a product experience role that directly influences behavior and drives significant business impact.Joining our Product team, you will collaborate cross-functionally to craft compelling communication strategies that resonate with our audience.

SeatGeek seeks a CRM Associate in New York, New York. This position plays a key part in supporting customer engagement and retention, working closely with the marketing team to strengthen connections with ticket buyers and fans. Responsibilities Analyze customer data to spot trends and uncover new opportunities. Develop and run targeted marketing campaigns aimed at specific audience segments. Assist with ongoing CRM projects and broader initiatives. Work with team members to improve strategies for managing customer relationships. Requirements Strong attention to detail. Interest in using data to drive marketing decisions. Experience or enthusiasm for customer relationship management.

Role Overview Amperity is looking for a Senior CRM Consultant in New York, NY. This role focuses on helping businesses make better use of their customer data. Senior CRM Consultants work directly with clients to design, implement, and improve CRM solutions that support stronger customer engagement and satisfaction.