About the job
Joining David Protein presents a unique opportunity to be part of a vibrant food brand poised for significant growth. Under the leadership of CEO Peter Rahal, co-founder and former CEO of RXBAR (which achieved a $600M exit to Kellogg in 2017), we aspire to become the leading high-protein bar brand across North America and beyond.
Role Overview:
As the inaugural in-house technical e-commerce expert at David Protein, you will be responsible for both the execution and direction of our e-commerce platform. This includes overseeing the architecture, performance, and long-term scalability of our Shopify environment.
This position will report to the Senior Director of Customer Experience, requiring a solid grasp of both front-end execution and back-end systems. You will engage directly with the codebase daily, while also providing the necessary technical leadership to manage external partnerships and thoughtfully consider customer experience, conversion rates, and overall business impact.
Key Responsibilities:
- Full Stack Development and Architecture:
Lead the architecture of David’s Shopify 2.0 theme and broader commerce stack, ensuring seamless integration of front-end structures, back-end systems, and data flow. - Design and implement effective features across collection pages, product detail pages (PDPs), cart, subscriptions, and checkout processes.
- Develop high-quality Liquid, JavaScript, and API-driven code while efficiently managing Shopify Admin, Storefront, and Ajax API integrations.
- Analyze and optimize third-party applications, scripts, and integrations to minimize technical debt and maintain optimal storefront performance.
Growth and Performance Optimization:
Ensure industry-leading Core Web Vitals to drive site speed, conversion rates, and organic search performance, particularly during peak traffic periods. Build and uphold a modular section-based library that enables the CX team to execute high-velocity conversion rate optimization tests without compromising core site performance or accumulating technical debt. Make technical decisions that enhance customer experience, conversion rates, retention, and subscription growth.
Technical Leadership and Governance:
Serve as the 'Technical Source of Truth' for all external partners, conducting thorough code reviews and establishing standards for collaborative GitHub practices, documentation, and quality assurance. Provide architectural guidance to outsourced developers and agency partners. Define and implement the internal technical roadmap, translating complex business requirements into scalable, documented solutions.

