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Landing Page Optimization and Experimentation Manager

PetLabCo.London, England, United Kingdom
Hybrid Full-time

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Experience Level

Manager

Qualifications

Qualifications:Proven experience in landing page optimization or digital marketing with a strong emphasis on experimentation. Ability to analyze data and translate it into actionable insights. Excellent communication skills and the ability to collaborate effectively with cross-functional teams. Strong project management skills with a knack for multitasking. A passion for pets and an understanding of the pet industry is a plus.

About the job

Title:  Landing Page Optimization and Experimentation Manager

Location:  Hybrid – 3 days per week in our London office near Tower Hill

Position: Permanent

 

About PetLabCo….

PetLabCo. is the leading direct-to-consumer provider of pet supplements, boasting a remarkable 9-figure revenue and experiencing rapid growth with ambitious global expansion plans. With over 5 million satisfied dogs and a devoted community of pet owners, we are committed to enhancing the lives of pets through our innovative products. Our vibrant team thrives in a fast-paced, customer-centric environment where high performers are recognized and rewarded, making it the perfect place for driven animal lovers eager to advance their careers.

 

A Day In The Life…

In our dynamic environment, curiosity, initiative, and a proactive spirit are highly valued. If you relish a variety of tasks, enjoy taking ownership, and aspire to make a significant impact, you’ll fit seamlessly into our pack. Reporting to the Head of Product and Optimization, you will collaborate closely with our Director of Creative Strategy, Media Buying, and Head of Copywriting to develop and implement high-performing landing page strategies, utilizing a test-and-learn methodology to continuously enhance results.

Your role will involve improving efficiency across our technology stack, teams, and workflows, ensuring that ideas transition swiftly from insight to execution. A key focus will be on creating and perpetually refining landing experiences that resonate with our website visitors, emphasizing copy and content relevance. Much of your work will support paid media channels, necessitating a strong grasp of the full end-to-end user journey.

No two days will be alike. From identifying opportunities within performance data to launching new experiments and delivering impactful landing pages, you will play a crucial role in driving growth. This position integrates creativity, problem-solving, analytical thinking, data storytelling, project management, and effective communication, allowing you to learn quickly, test new concepts, and witness the direct results of your efforts.

 


Your daily responsibilities will include…

 

  • Continuously monitoring and analyzing growth metrics and campaign performance, transforming data into actionable insights and innovative ideas that unlock new optimization opportunities.
  • Engaging deeply with the strategic processes of our media buying and PPC teams, collaborating closely to launch high-quality landing pages that align with campaigns, respond swiftly to changing marketing demands, and deliver engaging user experiences.
  • Leading multiple landing page initiatives from concept through to launch, ensuring quality and alignment with overall objectives.

About PetLabCo.

PetLabCo. is the foremost provider of direct-to-consumer pet supplements, dedicated to enhancing the lives of pets and their owners. With a commitment to innovation and customer satisfaction, we aim to expand our reach globally while maintaining our loyal community of pet lovers.

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