About the job
Key Responsibilities:
· Assist in crafting and executing comprehensive digital marketing strategies aimed at enhancing engagement and promoting product awareness.
· Oversee management of multiple social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
· Strategize and implement social media campaigns, which encompass content creation, scheduling, and posting.
· Analyze and monitor performance metrics, refining strategies based on actionable data insights.
· Keep abreast of industry trends and emerging social media tools to ensure innovative approaches.
· Foster engagement within online communities, responding to inquiries and cultivating relationships with followers.
· Collaborate with content and design teams to maintain a unified digital marketing approach.
· Manage and optimize paid advertising initiatives across platforms such as Google Ads and Facebook Ads.
· Prepare reports tracking campaign performance and offer insights for continuous improvement.

