About the Practice
assist-world is a renowned podiatry practice with over 30 years of surgical expertise, now embracing cutting-edge regenerative medicine to enhance patient care. Our unique approach melds clinical excellence with a concierge-style model, offering patients direct access to our dedicated team every day of the week. As we expand, we are in search of a dynamic Social Media Manager to establish and spearhead our digital footprint.
Position Overview
As the Social Media Manager, you will be pivotal in crafting and implementing a robust social media strategy aimed at engaging a younger patient audience while solidifying the practice’s authority and trustworthiness. Collaborating closely with our leadership team, you will translate our practice philosophy, patient experiences, and clinical services into captivating and professional content across platforms such as Instagram, YouTube, and Facebook.
This role demands both strategic insight and hands-on execution.
Key Responsibilities
- Design and execute a comprehensive social media strategy aligned with business growth objectives.
- Lead the creation of video content, including directing on-site filming.
- Edit and prepare video materials for multi-platform distribution.
- Manage daily publishing schedules and oversee platform operations.
- Define and maintain clear content themes, including:
- Patient experience and our concierge model.
- Educational insights into surgical and regenerative treatments.
- Practical health and wellness discussions.
- Professional product reviews related to foot and ankle care.
- Enhance local patient acquisition and increase visibility for second opinions.
Candidate Profile
The ideal candidate will showcase:
- Confidence and professionalism when engaging with a physician-led leadership team.
- The ability to independently manage projects and provide insightful recommendations.
- Strong skills in video editing and visual storytelling.
- A knack for communicating medical information clearly and responsibly.
- A commitment to maintaining a professional tone, steering clear of sensational or trend-driven healthcare narratives.
We are seeking an individual who values understanding our practice deeply before representing us publicly. Authenticity and sound judgment are vital.
Measures of Success
- A well-defined and consistent brand presence.
- High-quality, professional video content that resonates with our audience.