About the job
About the Opportunity
Join Contentful’s Professional Services team as a Senior Personalization Solution Architect. This critical role is suited for an expert in personalization and experimentation who has successfully created and scaled personalization initiatives within production environments. You will leverage your technical skills to implement these programs in modern, composable architectures.
This position demands more than basic exposure to personalization; it requires a deep understanding and proven experience in audience strategy, decision-making, experimentation, and measurement. Your ability to design and execute high-quality technical implementations using Contentful Personalization will be vital for success.
In this role, you'll collaborate closely with customer engineering, product, and marketing teams to develop and implement sophisticated personalization and experimentation solutions. You will also act as a direct liaison between customers and Contentful’s Product and Engineering teams, playing a key role in minimizing implementation risks, expediting time to value, and enhancing feedback loops into product development—particularly for intricate personalization use cases.
What to Expect?
Leadership in Personalization & Experimentation
- Own the comprehensive design of personalization and experimentation programs, focusing on:
- Audience and segmentation strategies based on behavioral, contextual, and first-party data.
- Experience decisioning models that balance relevance, performance, and governance.
- Experimentation frameworks (A/B, multivariate, holdouts) with well-defined hypotheses and success criteria.
- Develop scalable personalization strategies that include:
- Guardrails to prevent over-personalization, bias, and negatively impacted user experiences.
- Strategies for global, multi-brand, or multi-region implementations.
- Considerations for targeting precision, latency, and operational complexity.
- Establish measurement approaches that connect:
- User behavior to decisioning logic, exposure, and business outcomes.
- Serve as a domain authority in personalization and experimentation, confidently guiding technical and non-technical stakeholders through best practices, limitations, and trade-offs.
Technical Solution Architecture & Hands-On Delivery
- Architect and implement end-to-end personalization solutions...

