About the job
Join our dynamic team as a Senior Performance Marketing Specialist at virtualidentity! We are seeking a passionate professional who thrives in building, optimizing, and scaling marketing campaigns while stepping into a light leadership role. In this position, you will manage a small team of three, maintaining a hands-on approach with client accounts and performance metrics.
(Please note: This role is not solely leadership-focused; operational involvement is essential.)
Key Responsibilities:
- Provide leadership, coaching, and mentorship to a team of three Performance Marketing Managers, outlining clear goals and pathways for professional development.
- Consult with clients on comprehensive performance marketing strategies, ensuring effective execution and ongoing optimization.
- Develop and maintain an internal database for paid media campaigns, generating actionable insights tailored to specific sectors and clients to enhance consulting services.
- Enhance the team's skills in SEM, analytics, tracking, dashboarding, and data science, ensuring best practices and efficient processes.
- Uphold high-quality standards in campaign planning, execution, measurement, and reporting across SEA, SEO, social media, and cross-channel initiatives.
- Encourage collaboration with cross-functional teams (e.g., Brand Consultants, Digital Creators, Development) to deliver integrated, data-driven marketing solutions.

