About the job
Climate Action, established in 2007, operates at the crucial intersection of climate change policy, innovation, and finance. We create impactful hybrid and digital events, connecting with our 140,000 global members. Our collaborations span an impressive ecosystem of 1,000 impact partners, UN agencies, and private sector companies, enabling us to drive significant positive change.
Role Overview:
As a Senior Marketing Manager, you will play a pivotal role in driving our company’s growth and success through strategic planning and execution of our marketing initiatives.
About the Position:
This role demands a blend of strategic insight and practical execution. We seek a versatile professional with a proven history in marketing B2B conferences and events, especially in marketing automation and digital strategies. Familiarity with climate change policy and sustainability is highly desirable.
Key Responsibilities:
- Develop and manage digital marketing campaigns for B2B conferences and events in the climate and sustainability sector, encompassing email marketing strategies (including copywriting).
- Lead demand generation efforts, marketing automation, and social media strategies for our business and event portfolio.
- Enhance and maintain our marketing database.
- Oversee content creation and management, including copywriting and preparing creative briefs.
- Provide analytical and detailed reporting to inform commercial decisions, strategize effectively, and mentor junior marketing team members through skills training and KPI oversight.