About the job
At Crusoe, our mission is to drive the advancement of energy and intelligence. We are building the infrastructure that enables a future where individuals can pursue ambitious AI projects without compromising on scale, speed, or sustainability.
Join us in leading the AI revolution through sustainable technology. Here, you will foster meaningful innovation, create a significant impact, and collaborate with a team that's pioneering responsible and transformative cloud infrastructure.
About This Role:
As a Senior Marketing Analyst, you will be an integral part of the Marketing team, closely collaborating with our Data team to derive clear, actionable insights spanning the entire marketing and sales funnel. You will oversee marketing performance reporting from maintaining key marketing metrics to constructing datasets and dashboards, and uncovering insights that shape strategy and execution. Your contributions will be vital in helping the organization comprehend lead generation across various online and offline channels, track their progression through the sales cycle, and identify the elements that enhance conversion, efficiency, and revenue. Additionally, you will assist with ad hoc analyses for marketing and leadership, pinpointing data quality issues, and working cross-functionally to guarantee that marketing performance data is reliable and actionable. Success in this role requires robust analytical skills, a comprehensive understanding of marketing and sales, and the ability to work autonomously in a dynamic, highly collaborative environment while proactively providing insights and recommendations.
What You’ll Be Working On:
Develop, maintain, and enhance marketing reporting and dashboards that evaluate performance across channels, campaigns, and stages of the funnel.
Collaborate with the Data team to utilize curated BigQuery tables, write SQL queries, and ensure the accuracy, reliability, and appropriate modeling of marketing data.
Examine lead flow and conversion performance across both online and offline marketing channels, from initial contact to revenue generation.
Create dashboards in BI tools (such as Sigma) that provide both high-level performance insights and detailed analyses of specific channels, campaigns, and segments.
Assess and implement various attribution models to aid marketing and sales in understanding the drivers of impact and investment allocation.
Identify insights, trends, and anomalies in the data, while proactively offering recommendations to enhance performance and efficiency.
Engage closely with Marketing, Sales, and Revenue stakeholders to address business-related inquiries and contribute to ongoing strategic initiatives.

