About the job
THE ROLE
As a Senior Brand Marketing Manager, you will play a vital role in defining the ASOS brand's presence in cultural contexts, market landscapes, and throughout the consumer journey. This position fuses strategy, creativity, and execution to create impactful campaigns that enhance brand appeal, stimulate demand, and yield measurable commercial success.
This is a senior-level, consumer-focused role where you will serve as a creative strategist and bridge across various sectors of the business, transforming insights into actionable strategies through engaging storytelling and cohesive campaigns. Collaborating closely with Product, Creative, Media, and Commercial teams, you will execute the Group Go To Market Plan to advance both branding and business objectives.
What you'll be doing...
Campaign Strategy & Execution
- Contribute to the creation of annual and seasonal brand strategies that resonate with consumer needs and align with business goals.
- Work closely with Product and Design teams to convert creative concepts into emotionally engaging consumer experiences.
- Oversee the comprehensive delivery of integrated brand campaigns, events, and activation strategies across priority categories.
- Guarantee that all creative, media, retail, and digital outputs are unified, brand-consistent, and strategically aligned.
Cross-Functional Collaboration
- Partner with Product & Design, Paid Media, Digital Marketing, Retail Marketing, Merchandising, PR, Social Media, and Creative Studio teams to implement campaigns across all channels.
- Manage daily relationships with external agencies and independent creatives, ensuring adherence to briefs, timelines, and commercial effectiveness.
- Promote clear operational methods, strong alignment, and effective communication across the organization.
- Lead with insights derived from consumer, market, and cultural intelligence to inform strategy and creative direction.
- Monitor cultural dialogues and emerging trends, maintaining a cohesive global brand narrative while allowing for local relevance and execution.
Project Management
- Direct projects from conception to execution, confidently managing stakeholders, timelines, budgets, and approval processes.
- Coordinate product specifications for key initiatives such as shoots, partnerships, and promotional activities.
- Maintain campaign documentation, ensuring milestones, dependencies, and deliverables are consistently met.
Communication & Storytelling
- Translate brand strategies into clear, compelling creative directions for internal teams and partners.
- Develop high-quality briefs, presentations, and narratives that balance emotional engagement with commercial clarity.
- Ensure all communications consistently reflect ASOS’s brand perspective and strategic priorities.
Performance Analysis & Optimization
- Evaluate campaign performance and provide actionable insights for future initiatives.