About the job
FP Markets Group of Companies is a prominent multi-regulated broker founded in Australia, providing traders with a wide range of access to CFD trading in Forex, Indices, Commodities, Stocks, and Cryptocurrencies. As we continue to expand, we are eager to welcome a Full-time Regional Marketing Manager to our Johannesburg office.
This role is ideal for an experienced Regional Marketing Manager who will spearhead marketing strategy and execution throughout Africa. The successful candidate will be responsible for crafting regional marketing strategies that enhance brand growth, foster client acquisition, and deepen partner engagement, ensuring these efforts align with the company's overarching global brand and marketing framework.
The ideal applicant will possess demonstrable marketing expertise within the financial services or trading sectors, complemented by a solid understanding of diverse African markets. They will serve as the regional marketing lead, collaborating closely with global marketing, brand, product, partnerships, and sales teams to adapt global initiatives into campaigns that resonate locally.
Key Responsibilities
Regional Marketing Strategy
• Formulate and execute the marketing strategy for FP Markets across Africa, ensuring alignment with global marketing objectives.
• Identify key growth opportunities, target segments, and regional priorities within the African markets.
• Collaborate with Global Marketing and Brand teams to localize and implement global campaigns and initiatives.
• Provide strategic direction to regional sales and partnership teams on marketing initiatives.
Campaign Planning & Execution
• Oversee the planning and execution of regional marketing campaigns across digital, partner, and event channels.
• Coordinate with global marketing teams to ensure campaigns are effectively executed within the region.
• Monitor campaign performance and refine strategies based on data and market insights.
• Manage campaign timelines, budgets, and deliverables.
Partner & Channel Marketing
• Support marketing initiatives with Introducing Brokers (IBs), affiliates, and strategic partners across Africa.
• Develop co-marketing initiatives, educational campaigns, and promotional partnerships.
• Collaborate closely with the partnerships team to strengthen the FP Markets brand within the regional ecosystem.
Events & Brand Presence
• Lead the planning and execution of regional events, webinars, expos, and educational initiatives.
• Ensure FP Markets maintains a robust and consistent brand presence at industry and trading events.
• Work with global teams to ensure all regional activations comply with brand guidelines.
Market Insights & Competitive Analysis
• Monitor competitor activities, market trends, and client behaviors across African markets.
• Supply insights to the global marketing team to refine product positioning and campaign strategies.

