About the job
In this role, you will be set on a path to success with clear guidance, well-defined context, and established priorities, allowing you to focus on impactful product launches. You will receive regular feedback, support, and the autonomy needed to take charge of your work and grow as a Product Marketing Manager.
The Genetec Marketing Products and Business Sectors team comprises highly skilled specialists who seamlessly connect technology, sales, and our markets, possessing a deep understanding of our buyers. The ideal candidate is driven by success, knowledgeable in marketing, and is naturally curious and comfortable with technology, making them a credible and trustworthy spokesperson for the external communication of our solutions.
The successful candidate will play a crucial role in the external communication chain and will be evaluated based on the effectiveness of their marketing plans, market understanding, and ability to generate strong demand. Selected candidates will have the opportunity to choose from a variety of products and sectors to support, including: SaaS-based video management systems, IP-based ALPR systems, collaborative decision management systems, and the urban mobility and public transport sector.
Your Day at a Glance:
Main projects and tasks include:
- Taking responsibility for the planning and execution of go-to-market strategies for product and feature launches in video offerings and platforms.
- Developing launch strategies, timelines, and deliverables in partnership with Product, Marketing, and other stakeholders.
- Coordinating cross-functional launch activities, such as campaign support for Marketing, Sales, Activation, and Product teams.
- Creating and managing key launch assets (positioning, messaging, sales tools, internal communications).
- Preparing, supporting, and presenting at key events and presentations, including those for end-users, distribution partners, technology partners, and industry professionals.
- Collaborating with internal teams to develop narratives, demonstrations, and product presentations for events.
- Acting as a product expert for video solutions and platforms, providing guidance and insights to internal stakeholders as needed.
- Supporting market readiness through internal activation and communications.

