About the job
Your Mission
As Vizzia’s first Product Marketing Manager, you will play a pivotal role in shaping our marketing strategy from the ground up. You are a proactive innovator who identifies gaps and creates solutions that drive results. Your success will be reflected in our win rate, not merely in the number of presentations crafted.
About Vizzia
Vizzia empowers over 200 local authorities with cutting-edge video protection solutions, focusing on illegal dumping detection and public safety. Following a successful Series A funding, we are rapidly expanding our market presence across two distinct product lines, setting ourselves apart from established competitors.
As the first Product Marketing Manager, you will not just join a team; you will build it. You will establish processes, templates, and routines while delivering tangible value from your very first weeks.
Reporting to: CMO
Key Interactions: Product Manager, VP Sales, Sales Team, Customer Success
Your Key Responsibilities
1. Market Intelligence — Analyzing the Competitive Landscape
You will serve as the market’s eyes and ears for Product and Sales.
Establish and uphold a comprehensive competitive intelligence framework
Create and regularly update competitor battlecards for use in actual sales scenarios
Conduct monthly win/loss reviews to understand our victories, defeats, and missed opportunities
Collaborate with Public Affairs to track regulatory and political developments affecting our clientele
Convert field insights (Sales, Customer Success, and prospect feedback) into actionable recommendations for Product development
2. Category Development & Messaging — Instilling Urgency
You don’t merely market a product; you cultivate the category and articulate the “why now” that drives action.
Craft the market narrative that positions Vizzia as the frontrunner in video protection for local authorities
Develop targeted messaging for distinct personas (Elected Officials, City Managers, Operations/Technical Leads)—moving beyond a single generic pitch to tailored communications that resonate

