About the job
Please be aware that we will never request payment or bank account information during the recruitment process. As we expand our teams, we advise you to be vigilant against fraudulent job postings or recruitment activities that may misuse our company name and information. Please safeguard your personal details throughout the recruitment process. While Monks may reach out to potential candidates via LinkedIn, all applications must be submitted through our official website (monks.com/careers).
Join Monks as a Paid Media Analyst and become an integral part of our dynamic team focused on analyzing and consolidating campaign data to produce insightful performance reports and optimization strategies.
Key Responsibilities:
- Aggregate data from various platforms to create and maintain comprehensive performance reports that support strategic decision-making for Paid Media Strategists and senior management.
- Conduct regular and ad-hoc investigations into performance anomalies or specific campaign challenges, providing data-driven insights and recommendations.
- Assist the team with campaign performance forecasting and budget modeling based on historical data analysis.
- Analyze paid media campaign data, including search query reports, audience segmentation, placement performance, and conversion path analysis, to support DMMs in their optimization efforts.
- Collaborate with Strategists to inform channel and audience-based decisions for new campaigns.
- Work with the broader Analytics team to ensure data collection methodologies and taxonomies align with business objectives.
Automation and Process Management:
- Partner with the technical Analytics team to develop and maintain custom scripts using Google Ads Scripts, Python, or other relevant programming languages to automate essential paid media management tasks.
- Implement automated solutions for various tasks including bid management, budget pacing monitoring, performance alert systems, large-scale ad copy analysis, and negative keyword management.
- Proactively identify opportunities to enhance operational efficiency, minimize manual reporting time, and improve campaign performance through the adoption of new automation technologies and methodologies.
- Document all scripts and tools created, ensuring knowledge sharing within the team.

