About the job
KXAS-TV and KXTX-TV, the NBCUniversal television stations in the DFW area, are in search of an enthusiastic and results-oriented Account Executive to join our Multi-Market Sales team. This vital role focuses on expanding and maintaining sales revenue while nurturing and attracting new advertisers across our station groups. The ideal candidate will have a strong multicultural acumen and will engage with clients of varying business sizes—from large corporations to small businesses—while identifying innovative strategies to secure new business opportunities.
The Account Executive will be tasked with achieving quarterly and annual sales targets by managing existing client relationships and actively prospecting for new business. A key component of this role is the ability to create compelling concepts that align a client’s marketing objectives with NBC Local Media's diverse content distribution platforms. Moreover, an understanding of non-linear sales, particularly within the OTT landscape, is crucial for our success.
Key Responsibilities
- Develop and sustain strong relationships with clients, agencies, and advertisers through consistent daily interactions.
- Drive revenue growth by leveraging an established account list to surpass annual financial objectives.
- Understand and effectively pitch integrated marketing and non-linear platforms, including OTT, to achieve revenue targets.
- Design tailored solutions that highlight the benefits of NBC Local Media, aiming to monetize NBC DFW properties.
- Identify and engage previously untapped brands and businesses to drive revenue through various marketing channels including TV, mobile, digital, and out-of-home.
- Focus on conversion strategies to generate revenue from competitive media sources such as radio, print, and digital.
- Manage a robust business opportunity pipeline and provide accurate revenue forecasts.
- Familiarize yourself with NBC's Salesforce systems and traffic/order flow processes, creating presentations using MS Excel.
- Deliver engaging sales proposals and pitches to both internal and external clients.

