About the job
At smeetz, we empower visitor attractions such as theme parks, museums, and theaters to enhance their sales and revenue. Our innovative AI-driven SaaS platform equips them with the necessary tools to effectively manage, market, and price their offerings.
We are in search of a dynamic Marketing Executive who will play a pivotal role in revitalizing and advancing our entire marketing strategy. You will be tasked with establishing a consistent communication framework, refining our messaging, and laying the groundwork for a scalable inbound marketing system. This hybrid position combines elements of content creation, product marketing, and performance management.
Key Responsibilities:
- Steer smeetz’s overall marketing communications by generating clear and cohesive content across various platforms, including the website, LinkedIn, product updates, and customer success stories.
- Take ownership of all essential messaging and copywriting, guaranteeing clarity and consistency across the website, marketing campaigns, and sales materials.
- Supervise performance marketing initiatives conducted by external consultants, setting objectives, aligning messaging, and evaluating return on investment (ROI).
- Collaborate with the Go-To-Market Engineer to establish the foundations of a scalable inbound marketing engine, incorporating content, lead flows, and basic automation.
- Assist Go-To-Market teams (Sales, SDR, Product, Customer Success) with synchronized messaging, enablement resources, and storytelling around customers and products.
- Create a predictable marketing operating rhythm, encompassing planning, publishing, campaign execution, and performance analysis.

