About the job
The Market Development Manager (MDM) will play a pivotal role in formulating and executing comprehensive business strategies, performing opportunity assessments, and prioritizing new business and technological initiatives to enhance our RFID presence across the ANZ region.
Working collaboratively within a dedicated team, the MDM will spearhead revenue growth and cultivate new business prospects for RFID and other Digital Trigger technologies, leveraging the complete range of Avery Dennison products and solutions. This role necessitates close cooperation with our Asia Pacific Intelligent Labels Commercial team and local ANZ personnel, effectively engaging across various business units to identify and evaluate opportunities that translate into revenue.
Key Focus Areas
- Discover, evaluate, and manage new programs and business opportunities across diverse industry sectors including Logistics, Retail, Healthcare, and Food, leading to successful commercialization.
- Facilitate and coordinate product demonstrations at the ADX experience centre, engaging brand owners, external partners, and customers.
- Take ownership of execution and sales outcomes through close collaboration with the IL Commercial front-end team and connections with cross-business unit commercial functions.
- Develop a comprehensive solutions stack (both in-house and through external partnerships) to meet targeted segment use cases.
- Utilize industry knowledge to collaborate with stakeholders in developing market-appropriate products, support materials, and pricing strategies for RFID/Intelligent Label solutions.
- Engage with prospective brand owners to identify unmet needs and propose compelling solutions.
- Initiate, define, and present ROI business case analyses to brand owners.
- Stay informed on industry trends by attending trade shows and events, and keeping abreast of market insights and global branding trends.
- Effectively communicate key value propositions and differentiators to clients regarding AD’s solutions.
- Design tailored go-to-market strategies for ANZ target segments, use cases, and individual clients.
- Foster long-term business opportunities.
- Build and maintain relationships with C-suite decision-makers and business partners within client organizations.

