About the job
Be a part of an innovative early-stage startup.
Empower economic opportunities for all.
As our inaugural Lifecycle Marketer, you will:
Lead the strategy and execution of lifecycle marketing across various channels including email, push notifications, and in-app messaging — overseeing processes from onboarding to reactivation.
Develop and implement AI-driven marketing workflows and tools, creating systems that are not only faster but also smarter and more personalized than conventional methods.
Work autonomously to provide clarity in ambiguous situations and build the marketing function from the ground up.
About Kovo
Kovo is dedicated to enhancing access to financial tools for individuals historically marginalized by the traditional credit system. We are committed to the belief that everyone should have the opportunity for economic independence, and we are developing products that enable individuals to establish their financial identity and seize new opportunities.
In the past three years, Kovo has experienced 20x revenue growth while maintaining remarkable capital efficiency. Our performance places us above the 99th percentile in revenue-per-employee, demonstrating the effectiveness of our small, high-performing team.
We combine the ambition of a high-growth startup with the operational discipline of a profitable business. Early on, we achieved positive free cash flow, allowing us to grow with minimal dilution and focus on long-term development.
Kovo is supported by Inspired Capital and Homebrew, alongside a team of founders and leaders from renowned companies including Plaid, Column, Ramp, Affirm, Cash App, NerdWallet, Alloy, MoonPay, Uber, Etsy, LendingClub, and many more. We are on the lookout for exceptional talent to help us scale the company another 20x and beyond.
Why You Should Be Excited About Kovo
Make a direct impact on the ability of millions to access credit.
Enjoy high ownership with minimal bureaucracy.
Experience a culture that values speed, learning, and impactful contributions.
Why Kovo May Not Be the Right Fit for You
Roles and priorities may change rapidly.
Some systems and processes are still under development.
The pace of execution and opportunities for career advancement is intense (not designed for optimal work-life balance).

