About the job
At ClassPass, we believe in creating life’s most enriching experiences through movement, connection, exploration, and play. We're dedicated to building the premier platform for intentional living, linking individuals with inspiring opportunities in fitness, wellness, and beyond. By partnering with renowned brands like Mindbody and ClassPass, we empower both businesses and individuals to transform aspirations into actionable goals. Join us as we redefine the role of technology in fostering meaningful, real-world connections.
ClassPass provides a diverse range of fitness and wellness experiences across the globe, assisting individuals in leading active and balanced lifestyles. Our platform simplifies the discovery and enjoyment of activities, making it a personal and joyful experience—whether it's fitness classes, self-care sessions, nutritious meals, or new adventures. Be a part of our mission to cultivate healthier, vibrant communities worldwide.
Your Role:
At ClassPass, we believe that wellness should be approachable, motivating, and enjoyable. This means engaging in spaces where our members are already active and collaborating with trusted individuals to inspire them to explore new opportunities. As the Influencer Marketing Manager, you will spearhead the strategy, development, and execution of influencer campaigns that elevate our brand across various channels, countries, and communities.
- Drive influencer strategy across branding, lifecycle, and paid campaigns to enhance awareness, engagement, and user acquisition.
- Enhance and expand existing programs by broadening networks and increasing engagement.
- Identify and manage creators, from macro to micro-influencers, who resonate with our brand values and diverse global audience, acting as their primary point of contact.
- Forge relationships with talent agencies, creators, and social platforms to unlock innovative partnership opportunities.
- Oversee campaign execution from creative brief to performance reporting, ensuring timely and brand-consistent asset delivery.
- Collaborate cross-functionally with social media, paid media, PR, creative, and localization teams to amplify campaign success and measure effectiveness.
- Analyze performance metrics, utilizing insights to optimize partnerships and guide future strategies.
- Stay informed about cultural trends, emerging platforms, and best practices in creator content.

