About the job
As a dynamic Account Executive for Sales Advertising Agencies, you will serve as the primary liaison for media and creative agencies seeking to enhance their clients' business growth via our client's innovative advertising platform. You will take the initiative to identify and engage new agency partnerships through proactive outreach while also converting qualified leads provided by the Business Development Representative (BDR) team. Your objective is to thoroughly understand each agency's client portfolio and marketing goals, craft customized advertising solutions, and foster revenue growth by cultivating long-term partnerships with these agencies.
Key Responsibilities:
- Proactively research and identify high-potential agency accounts through self-driven outreach, including cold calls and emails, while also working on leads qualified by the BDR team.
- Manage the entire sales cycle from initial outreach or pitch meeting to closing the deal.
- Present personalized advertising strategies to agency partners, aligning solutions such as Promoted Pins, Shopping Ads, and Video Ads with the specific marketing goals of their end clients.
- Develop, maintain, and grow a portfolio of agency partners, ensuring enduring relationships and consistent revenue expansion across managed accounts.
- Gain a deep understanding of agency business models, client objectives, and media planning processes, transforming data and insights into compelling narratives that illustrate our client's value across their client base.
- Conduct regular meetings with agency stakeholders, including planners, buyers, and account leads, to assess campaign performance, identify upsell and cross-sell opportunities, and eliminate any investment roadblocks.
- Serve as a product expert for agency partners, informing them of new ad formats, platform updates, and best practices to maximize their clients' outcomes.
- Maintain accurate and current account information in Salesforce, including opportunities, activities, and revenue forecasts.
- Collaborate closely with the BDR team, providing feedback to continuously enhance lead quality and alignment on target agency accounts.

