About the job
Job Title: E-Commerce PPC Specialist with Amazon Expertise
Position Type: Full-Time, Remote
Working Hours: Flexible with partial overlap in U.S. business hours
About the Role
Join our team as an E-Commerce PPC Specialist focused on Amazon, where you will leverage your expertise to enhance sales performance across various digital channels. This role intricately blends strategic marketing execution with direct campaign management on platforms like Amazon Ads, Facebook Ads, and Email Marketing.
The ideal candidate is both analytical and creative, adept at managing the entire marketing funnel — from ad optimization to campaign strategy and audience analytics. Your contributions will be pivotal in driving ROI, enhancing brand visibility, and fostering sustainable eCommerce growth.
Key Responsibilities
Amazon PPC Management
- Design, implement, and refine Amazon PPC campaigns to maximize traffic, conversion rates, and ROI.
- Conduct in-depth keyword research, manage bids effectively, and optimize product-targeting strategies.
- Analyze campaign performance data to inform scaling strategies and minimize unnecessary expenditures.
- Collaborate with team members on seasonal marketing strategies, promotional events, and new product introductions.
Marketplace Operations & Support
- Oversee product listings, pricing strategies, and key performance metrics on Amazon Seller Central.
- Monitor customer reviews, feedback, and inventory levels to uphold listing quality and customer satisfaction.
- Identify marketplace trends and areas for improvement to boost sales performance.
Full-Stack Digital Marketing
- Plan, execute, and optimize Facebook Ads to align with Amazon traffic and conversion objectives.
- Develop and manage email marketing campaigns (using Klaviyo, Mailchimp, or similar platforms) to enhance customer retention and lifetime value.
- Craft integrated cross-channel campaigns that ensure brand consistency and effective performance tracking.
Data Analysis & Reporting
- Produce weekly and monthly performance reports for all marketing initiatives.
- Utilize data insights to refine campaigns, cut costs, and elevate overall ROI.
- Communicate essential findings and recommendations to clients and internal teams.
Ideal Candidate Profile
You are a results-oriented marketer passionate about both strategic planning and execution. You possess a deep understanding of how various marketing channels influence the customer journey, and you utilize data-driven insights to make informed decisions. You thrive in independent work environments, relish exploring innovative approaches, and are committed to continuous campaign optimization.
Required Experience & Skills
- Minimum of 3 years of hands-on experience managing Amazon PPC campaigns.
- Proficient in data analysis tools and digital marketing metrics.
- Excellent communication and collaboration skills.
- Experience with Facebook Ads and email marketing platforms is a plus.

