About the job
As a Marketing Executive at Logistics UK, you will spearhead marketing initiatives across a diverse array of services and events. Your role will involve crafting and executing integrated B2B campaigns that align with the strategic goals of Logistics UK. Collaborating closely with the marketing team and senior stakeholders, you will transform insights into actionable plans, produce compelling content, oversee ongoing media management, and evaluate campaign performance. This opportunity is ideal for a creative thinker with a curious mind and an abundance of innovative ideas.
Why Join Logistics UK?
Becoming a part of Logistics UK means integrating into a pioneering organization that is at the forefront of the logistics sector. You will have the opportunity to connect with influential industry stakeholders, enhance your skills, and play a vital role in one of the UK’s most significant industries.
Logistics UK, previously known as the Freight Transport Association, is one of the largest business organizations in the UK, representing the entire logistics landscape, including members from road, rail, sea, and air transport, as well as freight service purchasers such as retailers and manufacturers who rely on the efficient movement of goods.
An efficient supply chain is crucial for keeping Britain trading, directly influencing over 7 million jobs linked to the production, sale, and transportation of goods that affect everyone. With Brexit, technological advancements, and other disruptions reshaping the logistics landscape, the importance of the logistics sector to UK PLC has never been more pronounced.
Key Responsibilities:
- Lead B2B Marketing Strategy: Design targeted marketing plans to drive lead generation, revenue, and membership expansion.
- Collaborate with Business Leaders: Partner with senior stakeholders to execute campaigns that enhance brand and product visibility.
- End-to-End Campaign Management: Oversee the creation, execution, tracking, ROI analysis, and compliance of marketing assets.
- Enhance Integrated Marketing: Work alongside Digital, PR, Events, Sales, and Business Development teams to improve multichannel marketing efforts.
- Content Creation and Refinement: Develop high-quality creative materials and manage external partnerships to ensure timely and budget-compliant delivery.
- Support Planning and Events: Provide insights for business planning and drive delegate engagement and promotion for events.

