Qualifications
Candidates should have a proven track record in strategic marketing, particularly within the technology sector, and expertise in managing high-profile events. A strong understanding of the SAP ecosystem and digital adoption strategies is essential. Excellent communication and leadership skills are required to effectively collaborate with cross-functional teams and drive successful marketing initiatives.
About the job
Join WalkMe, an innovative company under the SAP umbrella, as we lead the charge in Digital Adoption Platforms (DAP). Our mission is to empower business leaders to fully utilize technology in an increasingly complex digital environment. WalkMe’s diverse features—including guidance, engagement, insights, and automation—enable employees to enhance productivity, give executives valuable insights into digital engagement, and help organizations optimize their digital assets, facilitating successful digital transformation.
As a synergistic partner with SAP, WalkMe is redefining the digital transformation landscape. This collaboration empowers businesses to maximize the potential of SAP's advanced ERP solutions while improving user experiences through WalkMe’s user-friendly digital adoption platform.
We are in search of a dynamic Director of Strategic Field Marketing for SAP to spearhead and expand WalkMe’s SAP-focused go-to-market (GTM) marketing initiatives. This pivotal role is situated within the Revenue Marketing division and reports directly to the VP of Demand Marketing.
This position is a senior-level individual contributor role responsible for shaping our SAP GTM marketing strategy and managing a portfolio of SAP-related investments. The role demands a close connection with field execution and market dynamics. This portfolio encompasses Tier 1 strategic events and SAP regional field initiatives, as well as the development of standards, operational frameworks, and playbooks that guide SAP marketing execution across various teams.
Approximately 60% of your responsibilities will involve overseeing WalkMe’s most critical Tier 1 SAP-aligned events and executive programs, while the remaining 40% will focus on executing SAP-centric regional field marketing and campaigns in collaboration with Sales, Partner, and Customer Success teams.
About WalkMe
WalkMe, a recognized leader in Digital Adoption Platforms and part of SAP, is dedicated to transforming the way organizations approach digital change. By combining cutting-edge technology with strategic marketing initiatives, we empower businesses to achieve their digital goals.